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Relationship Marketing - The Book That Defined the Age of the Customer (Paperback, 2nd Revised edition)
Regis McKenna, Elizabeth ColbyLong before there was one-to-one marketing, personalization, or customer-centred growth, Regis McKenna was helping companies compete by enriching their relationships with customers. In this text he reflects in particular on the impact of technology.
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Product Description
Long before there was one-to-one marketing, personalization, or customer-centred growth, Regis McKenna was helping companies compete by enriching their relationships with customers. In this text he reflects in particular on the impact of technology.
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Product Details
General
Imprint | Perseus Books |
Country of origin | United States |
Release date | May 2003 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Regis McKenna, Elizabeth Colby |
Dimensions | 229 x 152mm (L x W) |
Format | Paperback |
Pages | 272 |
Edition | 2nd Revised edition |
ISBN-13 | 978-0-7382-0819-0 |
Barcode | 9780738208190 |
Categories | |
LSN | 0-7382-0819-1 |
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