How can organizations provide the right sales training to the right
sales people at the right time? This book is filled with a diverse
collection of case studies from top companies and provides a
practical road map and the proven tools for organizations that want
to implement a winning sales training program. The book offers
helpful techniques and tips on how to successfully execute sales
training with limited resources and cut budgets. It provides how-to
guidelines for successful sales training in a down economy. It is
written by 13 experts who have experience selling and have managed
sales people. The contributors have combined experience of
improving sales performance of over 120 years.
The book contributors are Bob Rickert, Jim Graham, Teresa Hiatt,
Michael Rockelmann, Maris Edelson, Susan Onaitis, Susanne Conrad,
Rick Wills, Ken Phillips, Trish Uhl, Gary Summy, Lanie Jordan, and
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