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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

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Marketing South African Tourism and Hospitality (Paperback) Loot Price: R262 Discovery Miles 2 620 You Save: R33 (11%)
Marketing South African Tourism and Hospitality (Paperback): Richard George
Marketing South African Tourism and Hospitality (Paperback): Richard George

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Marketing South African Tourism and Hospitality (Paperback)

Richard George

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List price R295 Loot Price R262 Discovery Miles 2 620 You Save R33 (11%)

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This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: February 2001
Authors: Richard George
Dimensions: 230 x 170mm (L x W)
Format: Paperback
Pages: 362
ISBN-13: 978-0-19-571925-3
Barcode: 9780195719253
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN: 0-19-571925-5

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