This text is a comprehensive introduction to marketing in the
tourism and hospitality industry written from a southern African
perspective. It is aimed at students of university and technikon
courses in marketing and tourism. This detailed, accessible
textbook on the role of the marketer in southern Africa is
presented in a clear and concise way, using real-life examples
drawn from a range of southern African tourism and hospitality
companies and destinations on all the key areas of marketing.
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