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Synopsis
Networks rule the world. Take any organization: a corner shop, a
new venture, a gang of drug traffickers, the United Nations,
Google, the place you work. They are all networks, with their own
rules and values and ways of communicating. Everybody belongs to
networks and they make a huge difference to our lives - to our
happiness and to our opportunities. SUPERCONNECT looks at how the
successful and fortunate few behave - and shows that if you want to
be one of them, you have to play by the network rules.
Acquaintances, friends of friends, distant neighbours, random
encounters - all can put us in touch with new, different worlds
that bring big breaks or surprising sources of happiness. We are
becoming more and more connected - via the web, mobile phone
technology and global media. How does this affect us? And how can
we make the most of these connections?
Product detail
| Imprint |
Abacus
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| Country of origin |
United Kingdom |
| Release date |
September 2011 |
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| Authors |
Richard Koch
• Greg Lockwood
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| Dimensions |
198 x 126 x 20mm (L x W x H) |
| Format |
Paperback
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| Pages |
286 |
| ISBN-13 |
978-0-349-12231-1 |
| Barcode |
9780349122311 |
| Categories |
Business ethics
Communication studies
Sociology, social studies
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| LSN |
0-349-12231-8 |
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