Living on a Meme - How Anti-Corporate Activists Bend the Truth,
and You, to Get What They Want is about the NGOs and activist
groups that engage corporations adversarially and how they use meme
to further their anti-corporate agendas. What 's meme?
Say the word as meeeeeem. The dictionary says that a meme is an
idea that spreads from one person to another. And thanks to today
's Internet, memes get started, spread, and believed in a flash,
whether they are true or not, making them formidable tools for
groups that damage company reputations.
Here in his fifth book, author Richard Telofski takes an
in-depth look at anti-corporate NGOs and activist groups that use
memes cleverly to compete with the image of the companies they
target. These groups unabashedly use unchallenged memes to bribe
people to their side of their anti-corporate argument. Bribe? Yes.
By leveraging a meme, these groups bribe people with something, a
way to feel better about themselves, often with scant or no support
of the meme. Through their meme-mangling, adversarial NGOs and
activists can impose undeserved damage on corporate reputations,
costing market share, revenue, and jobs, maybe one of them yours.
These organizations are truly competitors, not only to the
individual corporations that they target, but also to the economic
system in general.
Living on a Meme is compiled from a selection of articles
published on Richard 's Web site, Telofski.com, between August 1,
2009 through August 3, 2010. But, many of these writings are more
essay than article. Within the essays in this book, you ll find
insights, theories, as well as specific facts and analysis on how
certain NGOs and activist groups operate online and offline to sap
companies of their vital reputation. By reading this book, you ll
discover how these irregular competitors make use of existing
cultural memes, true or not, and how they contribute to those
memes, strengthening them and contributing to the degradation of a
company 's image.
Don t worry. This book isn t just a repackaging of blog
postings. You re going to get more than that. At the end of each
chapter you will find bonus Take-Aways. Those Take-Aways are
critical analyses of the essays in the chapter, pointing out for
you how what was just discussed relates to an NGO 's or activist 's
reliance of living on a meme or their hope that YOU are living on
THEIR meme for them. You ll also find in this book 23 exclusive
essays that appear only in this book.
So, start your journey now into the understanding of how
anti-corporate NGOs and activists bend the truth, and the beliefs
of people, to get what they want.
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