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Marketing the Populist Politician - The Demotic Democrat (Hardcover) Loot Price: R1,538 Discovery Miles 15 380 You Save: R394 (20%)
Marketing the Populist Politician - The Demotic Democrat (Hardcover): Robert Busby
Marketing the Populist Politician - The Demotic Democrat (Hardcover): Robert Busby

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Marketing the Populist Politician - The Demotic Democrat (Hardcover)

Robert Busby

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List price R1,932 Loot Price R1,538 Discovery Miles 15 380 You Save R394 (20%)

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2009
First published: August 2009
Authors: Robert Busby
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover - Laminated cover
Pages: 241
ISBN-13: 978-0-230-52227-5
Barcode: 9780230522275
Categories: Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
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Books > Social sciences > Politics & government > Political science & theory
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Social sciences > Politics & government > Comparative politics
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-230-52227-0

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