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International Entrepreneurship - Starting, Developing, and Managing a Global Venture (Paperback, 2nd Revised edition)
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International Entrepreneurship - Starting, Developing, and Managing a Global Venture (Paperback, 2nd Revised edition)
Robert D Hisrich
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Combining robust narrative with a wide variety of interesting
cases, International Entrepreneurship: Starting, Developing, and
Managing a Global Venture 2eafocuses on the need for every
entrepreneur to at least consider entering the global market in
todayEs hypercompetitive world. As an ever-growing number of
countries become market oriented and developed, the distinction
between foreign and domestic markets is becoming less pronounced,
and entrepreneurs increasingly need to develop skills to identify
opportunities and then manage these opportunities on a global
basis. International Entrepreneurship is an ideal resource for
students, professors, government officials, and practitioners
throughout the world who are interested in this vital, growing
area. Key Features Includes chapter-opening international scenarios
that feature a global entrepreneur or a global entrepreneurial
venture to set the scene for the issues that follow Demonstrates
global entrepreneurial issues through real-life cases from
countries throughout the world Draws content from a wide variety of
disciplines, including anthropology, economics, geography, history,
jurisprudence, and language Includes chapter-ending class
exercises, discussion questions, and suggestions for additional
reading to provide readers with hands-on learning opportunities and
avenues for future research In this new edition, I have added new
case studies, created new business profiles for each chapter, and
updated all suggested reading. The two new case studies explore
Mayu LLC and Intelligent Leisure Solutions, and they replace case
studies on Mamma Mia, Reliance Industries, Vega Foods, and
Fasteners for Retail, which were featured in the previous edition.
New material has been added in two areas, one of which is the
monetary exchange. Material has been edited to be more concise and
updated throughout the text.
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