"Hartley's casebook is rich in content with easy-to read case
studies that are well-suited for business professionals. They'll
learn every key aspect of management, from performance and crises
to mergers and acquisitions. The tenth edition presents more new
case studies to illustrate management concepts. These include
Google's entrepreneurial strategy, Procter and Gamble, Starbucks,
and more. Recent business failures and successes are also examined
in a way that offers practical insights and strategic principles.
By focusing on the mistakes and successes, this book helps business
professionals learn how to become great business leaders."--
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