Be the Driving Force Behind Your Company's Growth
Robert H. Bloom has discovered that every enterprise has at
least one strategic asset-one existing strength-that can form the
foundation for future growth. He calls this an Inside Advantage.
This strength usually lies unrecognized in an activity the business
is currently performing or in a concept or an idea that the
business already owns. Finding this hidden potential and becoming
well known for it will grow the business.
This strategy reflects Bloom's 45 years of experience in growing
businesses and brands of every size and type, including famous
companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's,
Zales, Nestle, and L'Oreal, as well as not-so-famous B2B firms,
not-for-profit organizations, and start-ups.
Now, through his Growth Discovery Process, he is making his
strategy available to all people who know their craft but don't
know how to craft a growth strategy.
Bloom's process is a plain-language path of discovery with only
four steps. Whether you are a business leader, a manager, or an
entrepreneur, this Growth Discovery Process will enable you to gain
a profound insight into the core values of your enterprise. It will
guide you to a clear understanding of who your customers are and
what your special offerings to those customers should be. Finally,
the process will stimulate a host of ideas-what Bloom calls
Imaginative Acts-for highlighting your Inside Advantage and making
it well known to current and prospective customers.
Doing what you're good at and doing it better than anyone else
will create growth. "The Inside Advantage" will help you capture
that magic moment when customers will select your product or
service over those of your competitors.
|Country of origin:
Robert H. Bloom
• Dave Conti
||235 x 160 x 21mm (L x W x T)
Business & Economics >
Business & management >
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