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E-commerce - Formulation of Strategy (Paperback, Reissue) Loot Price: R500 Discovery Miles 5 000

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E-commerce - Formulation of Strategy (Paperback, Reissue): Robert Plant
E-commerce - Formulation of Strategy (Paperback, Reissue): Robert Plant

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E-commerce - Formulation of Strategy (Paperback, Reissue)

Robert Plant

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Loot Price R500 Discovery Miles 5 000

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This is the first book about the formulation, development and execution of e-strategy written entirely for senior executives in the language of the boardroom. Leading eCommerce expert Robert Plant cuts through the "consultantese" and technobabble to present a comprehensive, balanced, integrated strategy for E-commerce leadership. Drawn from research and interviews with senior executives at more than 40 of the world's largest organizations, Plant's strategy addresses all four key drivers of eCommerce success: brand, technology, service, and market.KEY TOPICS:Plant introduces detailed models for the creation of a high-level eCommerce strategy and each dimension of that strategy. He demystifies the technical issues, explaining the functions and roles of each key element of eCommerce infrastructure. Along the way, Plant answers questions such as: "Where does your ERP system fit in? What is the role of knowledge management and data warehousing? Should you outsource, develop internally, or partner? What impact will eCommerce have on your supplier and customer relationships?" Using a scorecard methodology, Plant helps executives understand their objectives for an eCommerce initiative, and define metrics and processes that can help every team member monitor the success of their projects. From start to finish, e-Commerce: Formulation of Strategy gives executives the intellectual tools to compete effectively in the new economy, whether they are in a service industry, manufacturing, or a "born on the net" startup.MARKET:For every senior executive and eCommerce/e-business strategist.

General

Imprint: Prentice Hall
Country of origin: United Kingdom
Release date: June 2000
First published: June 2000
Authors: Robert Plant
Dimensions: 235 x 180 x 25mm (L x W x T)
Format: Paperback
Pages: 368
Edition: Reissue
ISBN-13: 978-0-13-019844-0
Barcode: 9780130198440
Categories: Books > Computing & IT > Internet
Books > Computing & IT > Internet > General
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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Books > Business & Economics > Industry & industrial studies > Distributive industries
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LSN: 0-13-019844-7

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