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Promotional Marketing - How to Create, Implement & Integrate Campaigns that Really Work (Electronic book text, 6th Revised edition)
Promotional Marketing - How to Create, Implement & Integrate Campaigns that Really Work (Electronic book text, 6th Revised...
Promotional Marketing - How to Create, Implement & Integrate Campaigns that Really Work (Electronic book text, 6th Revised...

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Promotional Marketing - How to Create, Implement & Integrate Campaigns that Really Work (Electronic book text, 6th Revised edition)

Roddy Mullin

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Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Promotional Marketing includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising. Topics covered include: the purpose of promotional marketing; what promotional marketing can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: September 2014
First published: 2014
Authors: Roddy Mullin
Format: Electronic book text
Pages: 288
Edition: 6th Revised edition
ISBN-13: 978-0-7494-7247-4
Barcode: 9780749472474
Categories: Promotions
Books
LSN: 0-7494-7247-2

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