Packed with practical examples as well as updated and new case
studies, Promotional Marketing details the tried-and-tested methods
companies use to stay ahead of the competition, revealing the
winning offers that gain new customers and keep existing ones
happy.Promotional Marketing includes new developments in the field,
exploring the use of digital media such as mobile, interactive TV
and web-based advertising. Topics covered include: the purpose of
promotional marketing; what promotional marketing can do for you;
how to use different techniques, including joint promotions, price
promotions and off-the-shelf promotions; how to implement an
integrated market strategy; maintaining a crucial creative edge;
the best ways to use suppliers; researching and evaluating your
|Country of origin:
||Electronic book text
||6th Revised edition
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