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The Economics of Franchising (Electronic book text)
The Economics of Franchising (Electronic book text): Roger D. Blair, Francine Lafontaine
The Economics of Franchising (Electronic book text): Roger D. Blair, Francine Lafontaine

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The Economics of Franchising (Electronic book text)

Roger D. Blair, Francine Lafontaine

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This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

General

Imprint: Cambridge University Press (Virtual Publishing)
Country of origin: United Kingdom
Release date: March 2006
Authors: Roger D. Blair • Francine Lafontaine
Format: Electronic book text
ISBN-13: 978-0-511-15892-6
Barcode: 9780511158926
Categories: Promotions
Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
Books > Business & Economics > Economics
Books > Business & Economics > Economics > General
LSN: 0-511-15892-0

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