Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization
Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.
Includes a glossary of key concepts and a comprehensive resources guide
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization
Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.
Includes a glossary of key concepts and a comprehensive resources guide
Imprint | Capstone Publishing Ltd |
Country of origin | United Kingdom |
Release date | February 2002 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2002 |
Authors | Roger Cartwright |
Format | Electronic book text |
Pages | 118 |
Edition | 1st edition |
ISBN-13 | 978-1-84112-369-1 |
Barcode | 9781841123691 |
Categories | |
LSN | 1-84112-369-2 |