Disney Touch - Disney, ABC and the Quest for the World's Greatest Media Empire (Paperback, 2Rev ed)


This revised and updated edition of the text presents the saga of the Disney entertainment dynasty, including the company's $19 billion deal to buy Capital Cities/ABC. It offers an in-depth account of how Disney evolved into one of the 20th century's most successful and respected corporations. This behind-the-scenes account of the corporation reveals how Disney executive Frank Wells' death led to the demise of the management team that had guided the company's comeback and offers an account of the departure of legendary studio chief, Jeffrey Katzenberg.

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Product Description

This revised and updated edition of the text presents the saga of the Disney entertainment dynasty, including the company's $19 billion deal to buy Capital Cities/ABC. It offers an in-depth account of how Disney evolved into one of the 20th century's most successful and respected corporations. This behind-the-scenes account of the corporation reveals how Disney executive Frank Wells' death led to the demise of the management team that had guided the company's comeback and offers an account of the departure of legendary studio chief, Jeffrey Katzenberg.

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Product Details

General

Imprint

Irwin Professional (USA)

Country of origin

United States

Release date

October 1996

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Authors

Dimensions

235 x 152mm (L x W)

Format

Paperback

Pages

300

Edition

2Rev ed

ISBN-13

978-0-7863-1002-9

Barcode

9780786310029

Categories

LSN

0-7863-1002-2



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