Becoming a Public Relations Writer guides you through the
writing process for public relations practice. It leads you through
the various steps and stages of writing, and helps you explore many
of the formats and styles necessary for public relations writers.
Using straightforward, no-nonsense language, realistic examples,
easy-to-follow steps and practical exercises, this text introduces
the various types of public relations writing you will encounter as
a public relations practitioner. A focus on ethical and legal
issues is woven throughout, with examples and exercises addressing
public relations as practiced by corporations, non-profit agencies,
and other types of organizations both large and small. In addition,
the book offers the most comprehensive list of public relations
writing formats to be found anywhere - from the standard news
release to electronic mail and other opportunities using a variety
of technologies and media.
Updated to reflect the current technologies and practices of
today s PR professional, the contents of this third edition:
- addresses principles of effective writing useful in all
- focuses on news as the bridge an organization builds to its
- overviews a variety of writing formats and environments that
provide an internal or controlled approach.
Laying the foundation for an integrated approach that touches on
public relations advertising and direct mail, this text concludes
with a presentation of the variety of PR writing styles and
approaches that form an integrated communication package. In its
current, comprehensive and accessible approach, Becoming a Public
Relations Writer will be an invaluable resource for future and
current public relations practitioners.
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