Tourism - The Business of Hospitality and Travel (Hardcover, 5th edition)

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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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Product Description

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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Product Details

General

Imprint

Pearson

Country of origin

United States

Release date

July 2013

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2014

Authors

, ,

Dimensions

276 x 216 x 15mm (L x W x T)

Format

Hardcover

Pages

408

Edition

5th edition

ISBN-13

978-0-13-311353-2

Barcode

9780133113532

Categories

LSN

0-13-311353-1



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