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CEO-Speak - The Language of Corporate Leadership (Electronic book text)
CEO-Speak - The Language of Corporate Leadership (Electronic book text): Russell Craig, Joel Amernic
CEO-Speak - The Language of Corporate Leadership (Electronic book text): Russell Craig, Joel Amernic

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CEO-Speak - The Language of Corporate Leadership (Electronic book text)

Russell Craig, Joel Amernic

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CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

General

Imprint: McGill-Queen's University Press
Country of origin: United States
Release date: February 2006
Authors: Russell Craig • Joel Amernic
Format: Electronic book text
Pages: 256
ISBN-13: 978-0-7735-7868-5
Barcode: 9780773578685
Categories: Promotions
Books
LSN: 0-7735-7868-4

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