CEO-Speak explores the metaphors and persuasive strategies used by
leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM,
Nortel, Canadian National Railways, Andersen, Disney, and
Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are
frequently presented as heroes engaged in "the war of business" who
can effect astonishing miracles of financial performance and
reinvention. Contesting the notion that accounting is objective,
CEO-Speak serves as an introduction to the controversies and
ambiguities in corporate accountability and provides rich examples
of the excesses of corporate communication.
McGill-Queen's University Press
|Country of origin:
• Joel Amernic
||Electronic book text
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