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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing Channel Management - People, Products, Programs, and Markets (Hardcover) Loot Price: R1,138
Discovery Miles 11 380
  • This item is a special order that could take a long time to obtain.

Marketing Channel Management - People, Products, Programs, and Markets (Hardcover): Russell W. McCalley
Marketing Channel Management - People, Products, Programs, and Markets (Hardcover): Russell W. McCalley

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Marketing Channel Management - People, Products, Programs, and Markets (Hardcover)

Russell W. McCalley

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Loot Price R1,138 Discovery Miles 11 380 | Repayment Terms: R106 pm x 12*

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Our supplier does not have stock of this product at present, but we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock. Special orders from this supplier are normally fulfilled within 31 - 41 working days. Please note:

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This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http: //www.greenwood.com/mccalley).

General

Imprint: Greenwood Press
Country of origin: United States
Release date: August 1996
First published: August 1996
Authors: Russell W. McCalley
Dimensions: 248 x 165 x 23mm (L x W x T)
Format: Hardcover
Pages: 288
ISBN-13: 978-0-275-95439-0
Barcode: 9780275954390
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-275-95439-0

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