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Advertising Cultures - Gender, Commerce, Creativity. Culture, Representation and Identities. (Electronic book text)
Advertising Cultures - Gender, Commerce, Creativity. Culture, Representation and Identities. (Electronic book text): Sean Nixon
Advertising Cultures - Gender, Commerce, Creativity. Culture, Representation and Identities. (Electronic book text): Sean Nixon

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Advertising Cultures - Gender, Commerce, Creativity. Culture, Representation and Identities. (Electronic book text)

Sean Nixon

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The economic and cultural role of the creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

General

Imprint: Sage Publications (CA)
Country of origin: United States
Release date: February 2003
Authors: Sean Nixon
Format: Electronic book text
Pages: 193
ISBN-13: 978-6611240424
Barcode: 9786611240424
Categories: Promotions
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Sociology, social studies > Social institutions
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Social sciences > Sociology, social studies > Gender studies
Books > Social sciences > Sociology, social studies > Gender studies > General
LSN: 661124042X

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