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Customer-Centric Revenue Management (Paperback) Loot Price: R411 Discovery Miles 4 110
Customer-Centric Revenue Management (Paperback): Shanin Schuessler
Customer-Centric Revenue Management (Paperback): Shanin Schuessler

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Customer-Centric Revenue Management (Paperback)

Shanin Schuessler

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Loot Price R411 Discovery Miles 4 110

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Research Paper from the year 2010 in the subject Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers' perception of fairness in revenue management.

General

Imprint: Grin Verlag
Country of origin: Germany
Release date: September 2013
First published: September 2013
Authors: Shanin Schuessler
Dimensions: 216 x 140 x 2mm (L x W x T)
Format: Paperback - Trade
Pages: 28
ISBN-13: 978-3-640-92179-9
Barcode: 9783640921799
Categories: Promotions
Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
LSN: 3-640-92179-8

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