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The Relationship Between Quality and Customer Satisfaction (Paperback) Loot Price: R1,168 Discovery Miles 11 680
The Relationship Between Quality and Customer Satisfaction (Paperback): Silvestri Cecilia
The Relationship Between Quality and Customer Satisfaction (Paperback): Silvestri Cecilia

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The Relationship Between Quality and Customer Satisfaction (Paperback)

Silvestri Cecilia

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Loot Price R1,168 Discovery Miles 11 680

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Product and service quality, customer satisfaction and profitability are closely related dimensions. A high level of quality leads to greater customer satisfaction, which in turn allows price raises and, quite often, also cost reduction. Previous studies have shown a strong correlation between product quality and profitability. This is a process where the input is quality and the final output is a better economic performance. The link between them is customer satisfaction The first step to analyze this process is to verify the existence of this dependence. The aim of this study will be to demonstrate, through an empirical investigation, the existence of such a link validating the thesis that customer satisfaction depends on quality. In addition, through customer-based market segmentation, this study will aim at identifying the socio-demographic and behavioral characteristics of customers for whom quality has been crucial to their satisfaction with the service received

General

Imprint: Lap Lambert Academic Publishing
Country of origin: United States
Release date: July 2013
First published: July 2013
Authors: Silvestri Cecilia
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 188
ISBN-13: 978-3-659-32759-9
Barcode: 9783659327599
Categories: Promotions
Books > Arts & Architecture > Music
Books > Arts & Architecture > Music > General
Books > Music
Books > Music > General
LSN: 3-659-32759-X

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