Connect Mass Comm Access Card for Baran Update Edition (Online resource, 8th ed.)

McGraw-Hill's Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. -A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. -Media Literacy Worksheets and Media Literacy Challenge activities ask students to think critically about media content they encounter in their daily lives. -LearnSmart(TM), McGraw-Hill's proven adaptive learning system, guides them toward mastery of key course concepts. -A bank of assignable exercises provides a wealth of opportunity for chapter study and assessment.