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Strategic Management of e-Business (Paperback, 2nd Revised edition) Loot Price: R1,036
Discovery Miles 10 360
Strategic Management of e-Business (Paperback, 2nd Revised edition): Stephen Chen
Strategic Management of e-Business (Paperback, 2nd Revised edition): Stephen Chen

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Strategic Management of e-Business (Paperback, 2nd Revised edition)

Stephen Chen

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Loot Price R1,036 Discovery Miles 10 360 | Repayment Terms: R96 pm x 12*

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This significantly revised second edition of "Strategic Management of e-Business" focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors.

Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e-business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field.

Written for students under-taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business.

Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed

General

Imprint: John Wiley & Sons
Country of origin: United Kingdom
Release date: October 2004
First published: November 2004
Authors: Stephen Chen
Dimensions: 237 x 190 x 22mm (L x W x T)
Format: Paperback
Pages: 384
Edition: 2nd Revised edition
ISBN-13: 978-0-470-87073-0
Barcode: 9780470870730
Categories: Books > Business & Economics > Business & management > E-commerce
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LSN: 0-470-87073-7

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