If you're interested in opening a quaint cafe in the country with
your lover, you might want to peruse In the Pink: The Making of
Successful Gay and Lesbian Owned Businesses before you do. This
smart and practical guide is a great motivational tool to start
your own successful business, even if you're not sure exactly where
to begin. You'll get personal insight into what over 650 gay and
lesbian entrepreneurs have to say about why and how they started
their businesses and--most importantly--what they do to keep them
open, profit-producing businesses today.In the Pink is a positive
yet real-life view of gay and lesbian business ownership. You'll
get practical, useful tips on having a gay-focused business, being
partners with your partner, managing gay employees, and much, much
more You'll find a broad and far-reaching array of research and
anecdotes from a number of successful gay- and lesbian-owned
businesses from a wide geographical region. In addition, you'll get
personalized help on general issues, such as motivation,
personality, finance, marketing, planning, and management--but from
a gay perspective. As a business owner, you'll be absolutely
tickled pink when you read about: what the nation's oldest gay and
lesbian magazine says about the day-to-day challenges of running a
business why and how some of the largest gay and lesbian businesses
in the country got started what makes the most successful gay and
lesbian owned travel companies really fly how to "out" your
business what to do about AIDS-related concernsFor academics,
entrepreneurs, and employees alike, In the Pink will fit well into
your life's needs, whether you're a professor heading a gay and
lesbian business seminar, a gay or lesbian university graduate
seeking a promising job, or a self-starter looking for sound
guidance and business savvy. Without a doubt, the inspiration and
often entertaining hands-on advice you'll find gathered for you
here will guarantee you'll find yourself in the green as well as
"in the pink."
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