For undergraduate courses in Graphic Design Fundamentals and Introduction to Design where students learn the foundations of design before choosing a specific design focus.
Filled with step-by-step design development examples, this easy-to-use, “how-to” introductory design book clearly explains the basic building blocks of design—how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Exceptionally student-friendly in tone and format, it is fully in tune with the needs and concerns of students contemplating an exciting and rewarding career in design—covering material in a simple and accessible manner, and offering a brief history of the field and preparation for entering the profession. Presenting information in a variety of styles, from summary notes to annotated illustrated examples to extended text paragraphs, it serves as a trigger for each topic by laying out the high-points with a wealth of practical design tips and examples that can be supplemented with instructor-assigned projects, demonstrations, examples, and in-class lab activities.
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