Essentials of Global Marketing (Paperback, 2nd Revised edition)


Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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Product Description

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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Product Details

General

Imprint

Financial Times Prentice Hall

Country of origin

United Kingdom

Release date

July 2012

Availability

Expected to ship within 9 - 15 working days

First published

2012

Authors

Dimensions

263 x 196 x 22mm (L x W x T)

Format

Paperback

Pages

560

Edition

2nd Revised edition

ISBN-13

978-0-273-75654-5

Barcode

9780273756545

Categories

LSN

0-273-75654-0



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