"Get Digital: A Marketer's Guide to Unleashing the Power of Digital
Technology" is a technology primer for marketers. It explores the
questions raised by marketers and other professionals who are
coming to terms with the necessity of having a firmer grasp of
digital and web technologies. It offers answers to the challenges
marketers face in managing digital customer experiences and
highlights technologies that can be used to optimize the creation,
delivery and maintenance of those experiences. This book is an
informative reference for people who need to Get Digital: Discover
the importance of thinking about Digital strategically Understand
options for social media listening and engagement Make informed
decisions about mobile user experiences Use metrics that matter to
measure performance of your web properties Identify processes for
selecting technologies that suit yours and your customers' needs
Learn the options for integrating a technology team with your
marketing group Understand how to use agile methodologies to more
rapidly develop solutions
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