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Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda

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Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Electronic book text)
Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Electronic book text):
Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Electronic book text):

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Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Electronic book text)

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The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting a " to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

General

Imprint: Routledge
Country of origin: United States
Release date: September 2014
Format: Electronic book text
Pages: 273
ISBN-13: 978-0-203-85126-5
Barcode: 9780203851265
Categories: Promotions
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN: 0-203-85126-9

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