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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide-From Presentations and Promotions to Communicating and Closing (Paperback) Loot Price: R277
Discovery Miles 2 770
You Save: R83 (23%)
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide-From Presentations and Promotions to Communicating...
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide-From Presentations and Promotions to Communicating...

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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide-From Presentations and Promotions to Communicating and Closing (Paperback)

Terri Morrison, Wayne A. Conaway

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List price R360 Loot Price R277 Discovery Miles 2 770 You Save R83 (23%)

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"How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?"

"Kiss, Bow, or Shake Hands: Sales and Marketing" is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.

"As the global community comes closer together, "Kiss, Bow, or Shake Hands: Sales & Marketing" will be a valuable resource to every person in every industry around the world."
--Gil A. Cardon, Convention Manager, Japan National Tourism Organization

"Just as you can be a connoisseur of wine, "Kiss, Bow or Shake Hands: Sales and Marketing" can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well."
--Giuseppe G. B. Pezzotti, Senior Lecturer, Cornell University School of Hotel Administration

"Terri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot-on, and a very valuable resource "
--Thomas M. Feifar, Director of Foreign Military Sales, NAVISTAR Defense

General

Imprint: McGraw-Hill Professional
Country of origin: United States
Release date: October 2011
First published: 2012
Authors: Terri Morrison • Wayne A. Conaway
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback
Pages: 304
ISBN-13: 978-0-07-171404-4
Barcode: 9780071714044
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-07-171404-9

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