Careers in Brand Management - The Wetfeet Insider Guide (Electronic book text)

This WetFeet Insider Guide will give you the answers to these questions and more: who are the top players in the brand management industry, and what do they do; what are the opportunities for undergrads and MBAs in brand management; what are the latest trends in the brand management industry, and what does that mean for my interviews; what does teamwork really mean in a brand management company; what kind of a brand management case interview can I expect, and how can I ace it; what are the opportunities in brand management for people without a marketing background? "WetFeet is the ideal information source for job seekers. With WetFeet's Insider Guides, you can quickly find exactly what you need to manage your job search successfully. Other companies claim to have comparable information, but it's not. WetFeet's content is more comprehensive, more relevant, and it's much easier to find exactly what you're looking for." --Andy Chan, Director of Career Services, Stanford Business School