Unspun - Key Concepts for Understanding the World Wide Web (Hardcover)

Visit the Unspun website which includes Table of Contents and the Introduction."Every essay develops a cultural studies approach to understanding the World Wide Web that feels more unified in purpose than many other collections. Moreover, unlike most of the other collections that comprise the "new millennium" wave . . ., Swiss's book sustains its commitments to critical perspectives throughout. The wide range of interconnected topics makes for a valuable "re-introduction" to the World Wide Web." — Journal of Advanced Composition "You will be enriched by stepping back and looking at the whole spectrum of possibilites presented in this book." — Technical Communication The World Wide Web has cut a wide path through our daily lives. As claims of "the Web changes everything" suffuse print media, television, movies, and even presidential campaign speeches, just how thoroughly do the users immersed in this new technology understand it? What, exactly, is the Web changing? And how might we participate in or even direct Web-related change?Intended for readers new to studying the Internet, each chapter inUnspunaddresses a different aspect of the "web revolution"--hypertext, multimedia, authorship, community, governance, identity, gender, race, cyberspace, political economy, and ideology--as it shapes and is shaped by economic, political, social, and cultural forces. The contributors particularly focus on the language of the Web, exploring concepts that are still emerging and therefore unstable and in flux.Unspundemonstrates how the tacit assumptions behind this rhetoric must be examined if we want to really know what we are saying when we talk about the Web.Unspunwill help readers morefully understand and become critically aware of the issues involved in living, as we do, in a wired society.Contributors include: Jay Bolter, Sean Cubitt, Jodi Dean, Dawn Dietrich, Cynthia Fuchs, Matthew Kirschenbaum, Timothy Luke, Vincent Mosco, Lisa Nakamura, Russell Potter, Rob Shields, John Sloop, and Joseph Tabbi.