Prevention through appropriate behavior is the best weapon
available to fight further spread of HIV infection. However,
individuals take necessary actions to prevent diseases such as AIDS
only when they are properly informed and they feel motivated to
respond to the information they possess. In order to achieve a
clearer understanding of these two facets of the prevention
process, this book examines the interplay of the messages
individuals receive about AIDS at the public level and the messages
exchanged between individuals at the interpersonal level. The
specific purpose of the book is to provide a theoretical and
conceptual foundation for understanding the pragmatic concerns
related to the AIDS crisis in the United States and other parts of
the world. The book represents the first systematic examination of
how theory informs our understanding of AIDS and communication
processes. Contributors explore the issues from a variety of
theoretical and conceptual viewpoints. Their goal is to stimulate
thought which will lead to the pragmatic application of the ideas
presented. The chapters focus on four general communication
concerns: * interpersonal interaction as it relates to choices
individuals make about safer sex practices, * theory and practice
of public campaigns about AIDS, * intercultural issues, and *
critical and descriptive approaches for understanding news coverage
|Country of origin:
||Routledge Communication Series
• Mary Anne Fitzpatrick
• Vicki S. Freimuth
||Electronic book text
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