The Ten Minute Marketer Handbook - A Shortcut to Sales Success Right in Your Neighborhood (Paperback, Illustrated Ed)

The Death of Mass Marketing

If you're trying to attract business beyond a 10-minute drive of your enterprise--STOP. It's a waste of time, money, and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in "The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing."

Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Ray Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. HE describes how to win against bigger companies, bigger ad budgets, and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back his claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstrom, Starbucks, and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.

"Tom Feltenstein is either completely, stupendously, stunningly wrong, or he is a stone genius whose counterintuitive insights will transform the marketing business. I'm betting on the latter. Read this fascinating book and you're likely to come to the same conclusion." --Tucker Carlson, Conservative Co-Host, CNN's Crossfire

"Tom Feltenstein's latest book is a must read for business owners who want to increase sales and profits inside their four walls and in their immediate trading areas.His hands-on, how-to information is an invaluable resource that eliminates the need for any mass-media advertising. I highly recommend this book if you're serious about growing your company." --Ed Rensi, retired, President/CEO, McDonald's Corporation USA; and former COO, McDonald's Worldwide

"Most marketers are too stuck and too scared to do stuff that really and truly works. If you're willing to get off your couch and make something happen, this book is a fine place to start." -Seth Godin, bestselling author of "Permission Marketing, Unleashing the Idea Virus, Survival is Not Enough, Purple Cow, "and "Free Prize Inside."