Demystifying Strategy provides you with not only the basic
strategic tools and techniques but also a thorough understanding of
the entire process of strategic thinking and management. Using
tips, guidelines and exercises it helps you to assess your own
strategic mind and covers key topics such as: the different
perspectives on strategy, economic analysis, dynamic competitive
positioning, designing and evaluating options, implementation,
managing the strategy process and how to nurture your strategic
mind. Aimed at executives, entrepreneurs and also students of
management, it enables you to assess the teaching of strategy
'gurus', construct your own strategy audit and challenge thinking
styles by assessing the cognitive processes involved in developing
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