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Graphic Design and Marketing - The Existing Link (Paperback) Loot Price: R1,245
Discovery Miles 12 450
Graphic Design and Marketing - The Existing Link (Paperback): Tracy Jepkoech, Anthony M. Wanjohi
Graphic Design and Marketing - The Existing Link (Paperback): Tracy Jepkoech, Anthony M. Wanjohi

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Graphic Design and Marketing - The Existing Link (Paperback)

Tracy Jepkoech, Anthony M. Wanjohi

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Loot Price R1,245 Discovery Miles 12 450 | Repayment Terms: R116 pm x 12*

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Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: Germany
Release date: 2011
First published: 2011
Authors: Tracy Jepkoech • Anthony M. Wanjohi
Dimensions: 229 x 152 x 4mm (L x W x T)
Format: Paperback - Trade
Pages: 51
ISBN-13: 978-3-8433-8555-8
Barcode: 9783843385558
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8433-8555-6

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