Marketing (Hardcover)

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Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.

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Product Description

Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.

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Product Details

General

Imprint

Prentice Hall

Country of origin

United Kingdom

Release date

1992

Availability

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Authors

, ,

Dimensions

275 x 223mm (L x W)

Format

Hardcover

Pages

720

ISBN-13

978-0-13-719717-0

Barcode

9780137197170

Categories

LSN

0-13-719717-9



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