This practical guide to the entire business planning process
from start to finish provides a framework for:
conceiving the vision of the firm
defining the purpose of the firm, its overall business
setting business goals and strategies for achieving them
understanding the external environment and competitive setting
outside the firm
establishing operating plans for major functions
implementing control and review processes and
executing the plan, providing signposts when changes in strategy
will be needed
This comprehensive approach to planning is presented in a
concise, easy-to-read manner by a seasoned planning professional to
help you achieve success. Entrepreneurs undertaking a start-up,
owners of small businesses seeking to grow, corporate planners
interested in refocusing their strategy and mission, and
not-for-profit organizations or government agencies looking to
improve performance will find this book useful. More than that, it
provides the theoretical underpinnings for business planning, the
rationale, as well as the road map.
The author has extensive experience writing and reviewing actual
business plans for his clients as well as those of his students,
many of whom bring their experiences as midcareer professionals to
bear. This book provides the practitioner and the business student
with an understanding of the importance of business planning,
suggestions for how to approach the planning process and where to
find resources, and a framework for business plan preparation and
implementation. The three core purposes of the business plan--to
identify various possible courses of action, to provide a frame of
reference for making decisions that will work toward the company's
goals, and to establish both short-term and long-term
objectives--are useful for firms of any size or age:
entrepreneurial start-ups, small businesses, major corporations,
global firms, nonprofits, and government agencies.
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