Distinguished by a superior writing style that draws upon common
student experiences to introduce economic concepts, this text makes
economic theory accessible, interesting, and understandable. "Case
Studies" and numerous examples take advantage of students'
intuitive knowledge of economics, building upon real-life
situations. A streamlined design places pedagogy and illustrations
directly within the flow of the text, making it less distracting
and more useful for students. A fully integrated Internet strategy
sets this text apart by including relevant Web addresses and
exercises directly in the text and on a dedicated Web page. These
Internet materials complement the real-world focus of this text,
encouraging students to explore and apply extensions of the chapter
material to real economic events and data.
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