"Entrepreneurs who need to find the solutions to key challenges
will turn to Bygrave. The second edition explores the trials and
tribulations of entrepreneurship so that they'll have the necessary
tools to start their own businesses. It offers new coverage on
social enterprises and ethics due to the rise in green trends and
corporate scandals. A new chapter has been added on entrepreneurial
selling that examines how to sell to multiple stakeholders. New
case studies have also been added to several chapters to provide
more relevant views. In addition, updated examples and references
are included to provide entrepreneurs with the most useful
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