No is perhaps the most important and certainly the most powerful
word in the language. Every day we find ourselves in situations
where we need to say No-to people at work, at home, and in our
communities-because No is the word we must use to protect ourselves
and to stand up for everything and everyone that matters to us.
But as we all know, the wrong No can also destroy what we most
value by alienating and angering people. That's why saying No the
right way is crucial. The secret to saying No without destroying
relationships lies in the art of the Positive No, a proven
technique that anyone can learn.
This indispensable book gives you a simple three-step method for
saying a Positive No. It will show you how to assert and defend
your key interests; how to make your No firm and strong; how to
resist the other side's aggression and manipulation; and how to do
all this while still getting to Yes. In the end, the Positive No
will help you get not just to any Yes but to the right Yes, the one
that truly serves your interests.
Based on William Ury's celebrated Harvard University course for
managers and professionals, The Power of a Positive No offers
concrete advice and practical examples for saying No in virtually
any situation. Whether you need to say No to your customer or your
coworker, your employee or your CEO, your child or your spouse, you
will find in this book the secret to saying No clearly,
respectfully, and effectively.
In today's world of high stress and limitless choices, the pressure
to give in and say Yes grows greater every day, producing overload
and overwork, expanding e-mail and eroding ethics. Never has No
been more needed. A Positive No has the power to profoundly
transform our lives by enabling us to say Yes to what counts-our
own needs, values, and priorities.
Understood this way, No is the new Yes. And the Positive No may be
the most valuable life skill you'll ever learn!
"From the Hardcover edition."
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