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Books > Business & Economics > Business & management > Sales & marketing

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Marketing Competences and Strategic Flexibility in China (Hardcover) Loot Price: R1,847
Discovery Miles 18 470
Marketing Competences and Strategic Flexibility in China (Hardcover): Yonggui Wang, Richard Li-Hua
Marketing Competences and Strategic Flexibility in China (Hardcover): Yonggui Wang, Richard Li-Hua

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Marketing Competences and Strategic Flexibility in China (Hardcover)

Yonggui Wang, Richard Li-Hua

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Loot Price R1,847 Discovery Miles 18 470 | Repayment Terms: R172 pm x 12*

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In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment community. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organizationhal learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2006
First published: 2007
Authors: Yonggui Wang • Richard Li-Hua
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover
Pages: 261
ISBN-13: 978-0-230-01350-6
Barcode: 9780230013506
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-230-01350-3

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