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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Mousepads, Shoe Leather, and Hope - Lessons from the Howard Dean Campaign for the Future of Internet Politics (Electronic book text)
Mousepads, Shoe Leather, and Hope - Lessons from the Howard Dean Campaign for the Future of Internet Politics (Electronic book...
Mousepads, Shoe Leather, and Hope - Lessons from the Howard Dean Campaign for the Future of Internet Politics (Electronic book...

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Mousepads, Shoe Leather, and Hope - Lessons from the Howard Dean Campaign for the Future of Internet Politics (Electronic book text)

Zephyr Teachout, Thomas Streeter

Series: Media and Power

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Howard Dean's campaign for president changed the way in which campaigns are run today. With an unlikely collection of highly talented and motivated staffers drawn from a variety of backgrounds, the Dean campaign transformed the way in which money was raised and supporters galvanized by using the Internet. Surprisingly, many of the campaign staff members were neither computer whizzes nor practiced political operatives, even though that is how some of them are identified today. This book allows key individuals in the campaign the chance to tell their stories with an eye to documenting the Internet campaign revolution and providing lessons to future campaigns. Howard Dean's inspirational statement of what it took for his campaign to get as far as it did-"mousepads, shoe leather, and hope"-holds great wisdom for anyone campaigning today, especially the 2008 presidential candidates.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Media and Power
Release date: December 2015
First published: 2008
Authors: Zephyr Teachout • Thomas Streeter
Format: Electronic book text
Pages: 256
ISBN-13: 978-1-317-25587-1
Barcode: 9781317255871
Categories: Promotions
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 1-317-25587-9

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