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Books > Academic & Education > UNISA > Marketing

Showing 1 - 25 of 46 matches in Marketing

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 3
R346 R279 Discovery Miles 2 790 Save R67 (19%) In stock

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Applied Marketing Cases (Paperback): A Drotsky, C. H. van Heerden Applied Marketing Cases (Paperback)
A Drotsky, C. H. van Heerden
R315 R255 Discovery Miles 2 550 Save R60 (19%) In stock

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

Contents Include:

  • 1st for Women Insurance
  • 8ta2StrokeAfrica Media Online
  • Bella Donna Finishing Classes
  • Bio-Strath
  • Blue Apple
  • BulkSMS.com
  • Clover Danao
  • Clover Tropika
  • Engen
  • Europcar
  • Gary Rom Hairdressing
  • Hippo.co.za
  • Jenna Clifford Designs (Pty) Ltd
  • John Deere
  • Ocean Baskey
  • Studentnotes.co.za
  • Suzuki Auto South Africa
  • Vega
  • Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Marketing Management - A South African Perspective (Paperback, 2nd edition): M C Cant, C. H. van Heerden Marketing Management - A South African Perspective (Paperback, 2nd edition)
M C Cant, C. H. van Heerden 1
R553 R431 Discovery Miles 4 310 Save R122 (22%) In stock

Marketing has never been more important than it is today. With marketers competing globally, and with the increased use of social media for marketing, more and more companies are understanding that they need to add value to their products and services and enhance and manage the customer experience. In order to meet the expectations of today's demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and of how they can use them to attract and keep customers.

Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron Business To Business Marketing (Paperback)
Mercy Makhitha, Michael Cant, Danie Theron
R399 R318 Discovery Miles 3 180 Save R81 (20%) In stock

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Services Marketing - A Contemporary Approach (Paperback, 2nd ed): Christo Boshoff Services Marketing - A Contemporary Approach (Paperback, 2nd ed)
Christo Boshoff
R531 R415 Discovery Miles 4 150 Save R116 (22%) In stock

As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that 'we are all in services' has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge.

This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this very challenging business domain. This second edition offers new case studies from contemporary business situations, where consumers are highly informed and discriminating.

These real world examples illustrate how service providers should refine their marketing approach and practice in order to remain competitive in the global market.

International Marketing (Paperback, 2nd Revised edition): S. Burgess, C. Bothma International Marketing (Paperback, 2nd Revised edition)
S. Burgess, C. Bothma
R600 R508 Discovery Miles 5 080 Save R92 (15%) In stock

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Consumer Behaviour (Paperback, 3rd Edition): S.B. Parumasur, M. Roberts-Lombard Consumer Behaviour (Paperback, 3rd Edition)
S.B. Parumasur, M. Roberts-Lombard
R495 R415 Discovery Miles 4 150 Save R80 (16%) In stock

The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions. This fascinating subject also helps us understand our own consumer patterns: when, why and where we buy certain items, why we use them in certain ways, and how we dispose of them.

Fundamentals of branding (Paperback): M. du Toit, C. Erdis Fundamentals of branding (Paperback)
M. du Toit, C. Erdis 1
R259 R209 Discovery Miles 2 090 Save R50 (19%) In stock

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

Food and Beverage Management (Paperback, 5th Revised edition): Bernard Davis, Andrew John Lockwood, Ioannis S Pantelidis, Peter... Food and Beverage Management (Paperback, 5th Revised edition)
Bernard Davis, Andrew John Lockwood, Ioannis S Pantelidis, Peter Alcott
R445 R373 Discovery Miles 3 730 Save R72 (16%) In stock

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors - fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are: * Case studies covering the latest industry developments within a wide range of businesses from the UK, the USA and worldwide to help you understand how these ideas work in practice * Coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. Issues of how to maintain financial control of a business, handling staff and how to market your operation before discussing ways in which you can deliver quality to the customer * It looks at some of the trends affecting the food and beverage industry covering consumers, the environment, ethical concerns as well as developments in technology * Updated companion website including case studies, multiple choice questions, PowerPoint slides, revision notes, true or false questions, short answer questions at http://www.routledge.com/books/details/9780080966700/ It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test the readers' knowledge as they progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.

Fundamentals of E-marketing (Paperback): C. Bothma, Japie Swanepoel Fundamentals of E-marketing (Paperback)
C. Bothma, Japie Swanepoel
R355 R286 Discovery Miles 2 860 Save R69 (19%) In stock

Whether you work in a small or large firm, Fundamentals of e-marketing will provide you with what you need to know to take advantage of the ever-expanding e-marketspace. Key features: The context of marketing; websites as a marketing tool; banner advertising; search engine marketing; blogs; affiliate marketing; viral marketing; social media marketing; mobile marketing; e-marketing strategies.

Essentials Of Marketing (Paperback, 5th Edition): Mike Cant Essentials Of Marketing (Paperback, 5th Edition)
Mike Cant
R359 R289 Discovery Miles 2 890 Save R70 (19%) In stock

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

Fundamentals Of Sales And Marketing (Paperback): Mike Du Toit Fundamentals Of Sales And Marketing (Paperback)
Mike Du Toit
R364 R292 Discovery Miles 2 920 Save R72 (20%) In stock

It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation.

Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together.

Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

Sales Management (Paperback, 2nd Edition): A Drotsky Sales Management (Paperback, 2nd Edition)
A Drotsky
R380 R304 Discovery Miles 3 040 Save R76 (20%) In stock

Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department.

Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.

This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.

Marketing Research (Paperback, 2nd ed): J. Wiid, C. Diggines Marketing Research (Paperback, 2nd ed)
J. Wiid, C. Diggines
R411 R327 Discovery Miles 3 270 Save R84 (20%) In stock

Marketing research can be a daunting subject. The mere mention of inferential statistics or statistical significance causes many students' eyes to glaze over. This is largely because most texts spend too little time teaching students the basic concepts before plunging into the analysis of data and the associated mathematical formulae. In Marketing Research, now in its second edition, the authors provide a gentle introduction to the basic concepts of research. Only once students are sufficiently grounded in the foundational concepts does the text move to a more advanced level.

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)
G.M. du Plooy
R524 R410 Discovery Miles 4 100 Save R114 (22%) In stock

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Introduction to Marketing (Paperback, 5th edition): J. Strydom Introduction to Marketing (Paperback, 5th edition)
J. Strydom 1
R480 R377 Discovery Miles 3 770 Save R103 (21%) In stock
Introduction to Retailing (Paperback, 3rd ed): Michael Cant, Cindy Erdis Introduction to Retailing (Paperback, 3rd ed)
Michael Cant, Cindy Erdis 1
R274 R222 Discovery Miles 2 220 Save R52 (19%) In stock

Introduction to Retailing is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful. In today's very competitive retail environment retailers need to be proactive and able to adapt to changing situations. This third edition of Introduction to Retailing looks at the factors all new retailers need to consider when starting a retail business. Theory on these issues is enhanced with practical examples, giving this edition a uniquely South African flavour.

Advertising and sales promotion (Paperback): Ludi Koekemoer Advertising and sales promotion (Paperback)
Ludi Koekemoer
R368 R295 Discovery Miles 2 950 Save R73 (20%) In stock

Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

Marketing Research (Paperback, 3rd ed): Jan Wiid, Colin Diggines Marketing Research (Paperback, 3rd ed)
Jan Wiid, Colin Diggines
R431 R342 Discovery Miles 3 420 Save R89 (21%) Within 4 - 8 working days

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Strategic Marketing (Paperback, 2nd Edition): J. Wiid Strategic Marketing (Paperback, 2nd Edition)
J. Wiid
R480 R377 Discovery Miles 3 770 Save R103 (21%) Within 4 - 8 working days

All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.

Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction:

1. Where are we now?
2. Where do we want to be?
3. How will we get there?
4. Did we get there?

In addressing these questions, the book covers topics such as:

  • analysis of the customer, competitor and market
  • competitive market strategies
  • refocusing and leveraging the business
  • sustainable competitive advantage
  • going global and selecting strategies for the way forward

Written with the undergraduate student in mind, Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organisation. In this new edition two new chapters on branding and electronic marketing strategies have been included, making this an essential guide to contemporary strategic marketing.

e-Marketing in the South African context (Paperback): C. Bothma, M. Gopaul e-Marketing in the South African context (Paperback)
C. Bothma, M. Gopaul
R467 R368 Discovery Miles 3 680 Save R99 (21%) Within 4 - 8 working days

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

Personal selling (Paperback, 3rd ed): C. H. van Heerden, A Drotsky Personal selling (Paperback, 3rd ed)
C. H. van Heerden, A Drotsky
R479 R377 Discovery Miles 3 770 Save R102 (21%) Within 4 - 8 working days

The advent of the electronic age has brought many changes to the world of marketing and sales. New methods of selling and communicating with customers are invented virtually on a daily basis. And the use of social media is placing new demands on marketers and sales managers around the world. Despite this upheaval, retailers and marketers believe that personal selling as practised over the past decades is here to stay - although it should be adapted to incorporate technological developments. There will however always be a place for the age-old art of person-to-person communication between a salesperson and a prospective customer. In this third edition of Personal Selling, the authors outline the key steps in the selling process that leads to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal selling, the impact it has on the economy, and how it ties in with marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

Marketing Communication - An Integrated Approach (Paperback): Ludi Koekemoer Marketing Communication - An Integrated Approach (Paperback)
Ludi Koekemoer
R625 R484 Discovery Miles 4 840 Save R141 (23%) Within 4 - 8 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

Relationship marketing and customer relationship management (Paperback, 3rd ed): A. Berndt, M. Tait Relationship marketing and customer relationship management (Paperback, 3rd ed)
A. Berndt, M. Tait 2
R476 R375 Discovery Miles 3 750 Save R101 (21%) In stock

The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.

Marketing for Entrepreneurs (Paperback, 2nd Revised edition): Ricardo Machado, S. Cassim Marketing for Entrepreneurs (Paperback, 2nd Revised edition)
Ricardo Machado, S. Cassim
R430 R341 Discovery Miles 3 410 Save R89 (21%) In stock

Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The book guides the reader through the process of developing a marketing plan, and includes chapters on: Identifying, collecting, analysing and using information through market research; Pinpointing the target market and deciding on mass marketing or market segmentation; Product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new products; different approaches to pricing and issues such as discounts and credit; distribution channels and locating the business; promotion, publicity and selling; advertising through various media, including Internet advertising, e-mail marketing and SMS advertising.

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