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Books > Academic & Education > UNISA > Psychology

Showing 1 - 25 of 29 matches in Psychology

A Student's A-Z Of Psychology (Paperback, 2nd edition): V. van Deventer, M. Mojapelo-Batka A Student's A-Z Of Psychology (Paperback, 2nd edition)
V. van Deventer, M. Mojapelo-Batka 8
R216 R175 Discovery Miles 1 750 Save R41 (19%) In stock

This revised edition of A Student’s A-Z of Psychology is a response to the requirements of the modern learning environment. It provides the core psychological knowledge required for a first year course in psychology as well as information on specific skills-based topics. As an alphabetically arranged resource, it is an easy-to-use companion for the entry-level student of psychology.

Contents Include:

  • Cognition: Thinking
  • Consultation scenario for a psychological research project
  • Consultation scenario for a stress management programme
  • Consultation scenario for a study management programme
  • Consultation interview
  • Emotion and motivation
  • Emotion: Classification of
  • Emotion: Concept of
  • Emotion: Theories of
  • Emotional intelligence: Concept of
  • Emotions: Interpretation of
  • Groups: Attributes of human groups
  • Groups: Differentiation of groups
  • Groups: Interaction of groups
  • Human nervous system: Impulse conduction in the neuron
  • Human nervous system: Impulse conduction in the synapse
  • Human nervous system: Structure and function
  • Human nervous system: The structure of the neuron
  • Individual differences in behaviour
  • Information analysis: Correlation between variables
  • Information analysis: Difference between groups
  • Information modelling: Expandable tree structures
  • Information modelling: Flow charts
  • Information modelling: Graphs
  • Information modeling: Visiograms
  • Intelligence: Concept and measurement of
  • Intelligence: Theories of
  • Intelligence and creativity
  • Interpersonal communication
  • Interpersonal dynamics
  • Interpersonal relationships
  • Learning: Concept of
  • Learning: Social learning
  • Memory
  • Motivation: The nature of motivated behaviour
  • Motivation: The process of motivated behaviour
  • Personality and health
  • Personality concepts
  • Personality theories
  • Presentations
  • Psychological disorders
  • Psychological programme: Content for stress management
  • Psychological programme for stress
  • Psychological programme for study management
  • Psychological programmes
  • Psychological science
  • Psychology: What is it all about?
  • Research essays
  • Self: The concept of self
  • Self: The dynamics of self
  • Self: The foundations of self
  • Sensation and perception
  • Sensation: The visual system
  • Social issues
Cognitive Psychology (Hardcover, 7th Revised edition): Robert Sternberg, Karin Sternberg Cognitive Psychology (Hardcover, 7th Revised edition)
Robert Sternberg, Karin Sternberg
R591 R469 Discovery Miles 4 690 Save R122 (21%) In stock

With an accessible, easy-to-understand writing style, COGNITIVE PSYCHOLOGY, Seventh Edition will give you the tools you need to be successful in the course. You'll explore the basics of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, and intelligence. The authors' "from lab to life" approach covers theory, lab and field research, and applications to everyday life that demonstrate the relevance of what you are studying. A review of key themes at the end of every chapter will help you spend more time studying important information and less time trying to figure out what you need to know.

Educational Psychology - (UNISA Custom Edition) (Paperback, 12th): Anita Woolfolk Educational Psychology - (UNISA Custom Edition) (Paperback, 12th)
Anita Woolfolk
R525 R414 Discovery Miles 4 140 Save R111 (21%) Within 4 - 9 working days

The 12th Edition of Educational Psychology maintains the lucid, jargon-free writing style for which the author is renowned, combined with a clear emphasis on educational psychology's practical relevance for teachers and students in classrooms.

Written to look at teaching from the student’s perspective and how students learn and retain information, the new edition continues to emphasize the educational implications and applications of research on child development, cognitive science, learning, motivation, teaching, assessment. It adds expanded coverage of the brain and neuroscience, the impact of technology, student diversity.

This text, known for its state of the art presentation of the field of educational psychology, is exceptionally applied and replete with examples, lesson segments, case studies, and practical ideas from experienced teachers.

Introduction To Psychological Assessment (Paperback, 4th Edition): C. Foxcroft, G. Roodt Introduction To Psychological Assessment (Paperback, 4th Edition)
C. Foxcroft, G. Roodt
R499 R427 Discovery Miles 4 270 Save R72 (14%) In stock
Understanding Abnormal Behavior (Hardcover, 11th Revised edition): Derald Wing Sue, David Sue, Stanley Sue, Diane M. Sue Understanding Abnormal Behavior (Hardcover, 11th Revised edition)
Derald Wing Sue, David Sue, Stanley Sue, Diane M. Sue
R702 R608 Discovery Miles 6 080 Save R94 (13%) In stock

UNDERSTANDING ABNORMAL BEHAVIOR, 11th Edition offers balanced and clear coverage of psychopathology theories, research, and clinical implications. Fully updated to reflect DSM-5 and the newest scientific, psychological, multicultural and psychiatric research, the book introduces and integrates the Multipath Model of Mental Disorders to explain how four essential factors-biological, psychological, social, and sociocultural-interact to cause mental disorders. A focus on resilience highlights prevention and recovery from the symptoms of various disorders. This edition also continues its emphasis on the multicultural, sociocultural and diversity aspects of abnormal psychology. The authors present material in a lively and engaging manner, connecting topics to real-world case studies, current events, and issues of particular importance and relevance in today's world. Special features and the fresh design make the book even more approachable and appealing to all readers.

Biological Psychology - (Includes CogLab Online Access) (Hardcover, 12th edition): James W. Kalat Biological Psychology - (Includes CogLab Online Access) (Hardcover, 12th edition)
James W. Kalat
R779 R668 Discovery Miles 6 680 Save R111 (14%) Within 8 - 13 working days

Dr. James W. Kalat’s Biological Psychologyy is widely used for good reason: an extremely high level of scholarship, a clear writing style with amusing anecdotes, and precise examples. Kalat’s goals are to make biological psychology accessible and to convey the excitement of the search for biological explanations of behavior, and he delivers. Updated with new topics, examples, and recent research findings, the new edition continues this book’s tradition of quality.

Features and Benefits:

  • Kalat’s text incorporates the latest research in biological psychology, including significant coverage on neuroscience and neuropsychology.
  • Colorful, vivid illustrations in a consistent style throughout the text connect physiological components to concise biological psychology explanations, helping students understand challenging concepts.
  • Applications and Extensions bring practical meaning and better understanding to important topics. Topics include people with four cone types, "goose bumps" and "fight or flight," suppressed vision during eye movements, and an exploration of the sensation of tickle and the somatosensory receptors.
  • Try It Yourself exercises illustrate phenomena discussed in the text. By allowing students to experience certain research findings directly, these enjoyable, instructive exercises make it easier to comprehend and remember concepts.
  • Stop and Check self-quizzes at the end of every major section give students the opportunity to review and digest the material they have just read. Answers--presented upside down--immediately follow each question or set of questions.
Person-Centred Facilitation (Paperback, 4th ed): Person-Centred Facilitation (Paperback, 4th ed)
R399 R197 Discovery Miles 1 970 Save R202 (51%) In stock

How can social workers, psychologists and counsellors improve communication with their clients? What can these facilitators do to enhance their listening and empathic skills? How can they create an environment of trust in which clients - be they individuals, goups, families, or communities - can develop and grow effectively?

Person-Centred Facilitation presents the theory and practice of the person-centred approach to facilitating counselling, as developed by Carl Rogers. The text provides an introduction to the person-centred approach in relation to individuals, groups, families and communities. It offers a solid theoretical grounding which supports both academic learning and applied practice, and guides readers' understanding and self-development.

Revised and updated, the fourth edition integrates values from an African cultural perspective, and reflects the importance of social justice as an element of the developmental counselling process. It offers a wealth of South African case studies, an entirely new section on family counselling, and an expanded focus on group work counselling. Other expanded areas include aspects of constructivism; cross-cultural communication; people in conflict, and the self of the facilitator, the latter two aspects having been integrated into the text of the various chapters.

Applied Psychology in Human Resource Management (Paperback, Pearson New International Edition): Wayne F. Cascio, Herman Aguinis Applied Psychology in Human Resource Management (Paperback, Pearson New International Edition)
Wayne F. Cascio, Herman Aguinis
R1,087 R830 Discovery Miles 8 300 Save R257 (24%) Within 4 - 9 working days

For upper-level courses in Human Resources Management or Industrial/Organizational Psychology. Psychological theories, complete with tools and methods, for dealing with human resource issues. Interdisciplinary and research-based in approach, Applied Psychology in Human Resource Management integrates psychological theory with tools and methods for dealing with human resource problems in organizations and for making organizations more effective and more satisfying places to work. The seventh edition reflects the state of the art in personnel psychology and dramatic changes that have recently characterized the field, and outlines a forward-looking, progressive model toward which HR specialists should aim.

Self, Community & Psychology (Paperback): Self, Community & Psychology (Paperback)
2
R449 R377 Discovery Miles 3 770 Save R72 (16%) In stock

Self, Community & Psychology is a reader for students at UNISA studying community psychology. It brings together some of the best recent local work written from critical, social constructionist, participatory and liberatory perspectives.

The text was selected from two volumes dealing with social psychology and critical psychology respectively (Critical Psychology edited by Derek Hook, Nhlanhla Mkhize, Peace Kiguwa and Anthony Collins and Social Psychology: Identities and Relationships edited by Kopano Ratele and Norman Duncan). Both titles were published by UCT Press.

Self, Community & Psychology provides a broad introduction to community psychology and power and social formations and posits a liberatory response utilising critical analysis, self-definition and collective action.Key themes that the text explores include:

  • the act of making knowledge about selves in communities
  • the discourses, ideologies and cultures that shape communities and how they are understood
  • change processes in the increasingly complex interactions between global and local communities
  • poverty (as reflected in the lives of street children)
  • HIV/Aids
  • violence

This text addresses ideologies of race, gender and sexuality that together create particular South African post-colonial realities which legitimise oppression and cultural dispossession.

Psychology - Themes & Variations, a South African Perspective (Paperback, 2nd Revised edition): Wayne Weiten Psychology - Themes & Variations, a South African Perspective (Paperback, 2nd Revised edition)
Wayne Weiten 2
R679 R589 Discovery Miles 5 890 Save R90 (13%) In stock
Educational Psychology in Social Context - Ecosystemic Applications in Southern Africa (Paperback, 5th Revised edition): Sandy... Educational Psychology in Social Context - Ecosystemic Applications in Southern Africa (Paperback, 5th Revised edition)
Sandy Lazarus, David Donald, Nadeen Moolla; Edited by David Donald
R479 R411 Discovery Miles 4 110 Save R68 (14%) In stock

How can teachers identify and deal with barriers to learning in an insightful and systemic way? What sort of educational, contextual, social and developmental barriers face students in a developing society? Educational Psychology in social context: Ecosystemic applications in southern Africa is a tried-and-tested textbook which applies educational psychology - and, specifically, a unifying ecosystemic framework - to aid teachers and other educators to enhance the learning experience of students in a developing society. The book is relevant to both undergraduate and postgraduate study in either pre-service or in-service teacher education. It can be used for courses in educational psychology in programmes such as B.Ed., Bed (Hons) and PGCE and as a handbook for teachers in the fields. The 5th edition continues to build on the tradition of excellence that this book has established in the market. New to this edition, includes sections on bibliotherapy, positive psychology and a considerable extension of the current section on emotional difficulties. Practical guidelines on how to accommodate different learning needs and styles in the classroom have been expanded, as in addition to behavioural challenges, this is a major challenge for teachers in our schools, particularly where they are taking inclusion seriously.

Groups - Process and Practice (Paperback, International ed of 9th Revised ed): Cindy Corey, Gerald Corey, Marianne Schneider... Groups - Process and Practice (Paperback, International ed of 9th Revised ed)
Cindy Corey, Gerald Corey, Marianne Schneider Corey
R640 R549 Discovery Miles 5 490 Save R91 (14%) In stock

Drawing on their extensive clinical experience in working with groups, Marianne, Gerald, and Cindy Corey provide a realistic approach to the blending of theory with practice in group work. A new Chapter 4, Theories and Techniques of Group Counseling, has been added to this best-selling text, along with new examples, guidelines, insights, and an enhanced diversity perspective. Offering up-to-date coverage of both the what is and the how to of group counseling, the ninth edition incorporates the latest research, ethical guidelines, and practices to ensure student success both in the classroom and after it.

Managing Safety Culture (Paperback): Leonie Louw Managing Safety Culture (Paperback)
Leonie Louw
R198 R160 Discovery Miles 1 600 Save R38 (19%) In stock

What does it mean to establish a culture of safety in the workplace? Managing Safety Culture not only defines safety awareness as part of a company's culture, it also describes how this culture should be established. The topics in this book bridge the gap between safety management and strategic management by describing ways of influencing company strategy to promote safety. Guidelines are given on drawing up a safety management vision statement, goals and objectives and developing and executing an effective safety management system. Readers are also shown how to assess the effectiveness of an existing safety management system.

Play Therapy - The Art of the Relationship (Hardcover, 3rd Revised edition): Garry L. Landreth Play Therapy - The Art of the Relationship (Hardcover, 3rd Revised edition)
Garry L. Landreth 1
R290 R249 Discovery Miles 2 490 Save R41 (14%) In stock

Play Therapy: The Art of the Relationship is the newest incarnation of Garry Landreth 's comprehensive text on creating therapeutic relationships with children through play. It details Landreth 's Child-Centered Play Therapy model, which stresses the importance of understanding the child 's world and perspective. This approach facilitates the play therapy process while allowing therapist and client to fully connect. Professors who have taught a course based on the previous edition will be pleased to find the core message intact, but updated with a significant body of recent research. Expanded to cover additional topics of interest, the new edition includes:

  • a full chapter on current research in play therapy
  • new sections on supervising play therapists, legal and ethical issues and multicultural concerns
  • 30 new photographs that show the author demonstrating techniques in-session
  • practical tips for working with parents
  • instructions on play room set-up and materials
  • online instructor resources.

The Third Edition will feel both familiar and fresh to educators and trainers who have relied on Landreth 's text for years. The guidelines, transcripts, and case examples offered help therapists govern sensitive issues at every stage of the therapeutic process, from the first meeting to the end of the relationship.

Psychology In The Work Context (Paperback, 5th Revised edition): Ziel C. Bergh Psychology In The Work Context (Paperback, 5th Revised edition)
Ziel C. Bergh
R539 R459 Discovery Miles 4 590 Save R80 (15%) In stock

Psychology in the work context 5e is an introductory text for students of industrial and organisational psychology. The book provides a comprehensive conceptual framework for understanding work behaviour and relationships at work and equips the student with a theoretical framework form which to analyse issues in the work place.

Personnel Psychology - An Applied Perspective (Paperback, 2nd Edition): M. Coetzee, D. Schreuder Personnel Psychology - An Applied Perspective (Paperback, 2nd Edition)
M. Coetzee, D. Schreuder
R559 R475 Discovery Miles 4 750 Save R84 (15%) In stock

This textbook focuses on the connections between psychological theory and human resource management within the South African context.

Features:

  • South African text with local examples and case studies makes text more accessible and easier for students to relate
  • Review questions challenge students to analyse material with the aim of broadening their understanding of content
  • Suitable activities for class discussion and written assignments Easy reference for key concepts and themes
  • New case studies, new examples and updated references
  • Research trends and practices in the field
Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover): Lucy Ackert, Richard Deaves Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover)
Lucy Ackert, Richard Deaves
R639 R549 Discovery Miles 5 490 Save R90 (14%) In stock

Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.

Social Psychology and Everyday Life (Paperback): Darrin Hodgetts, Neil Drew, Christopher Sonn, Ottilie Stolte, Nikora Linda... Social Psychology and Everyday Life (Paperback)
Darrin Hodgetts, Neil Drew, Christopher Sonn, Ottilie Stolte, Nikora Linda Waimarie, …
R823 R774 Discovery Miles 7 740 Save R49 (6%) In stock

Offering a fresh, innovative approach, this international textbook encourages students to consider how social psychology can inform their understanding of the social world around them. Illustrative scenarios based on realistic everyday events, from shopping in a supermarket to taking a taxi, highlight just how relevant this subject is to tackling the issues that can arise in a diverse, multi-cultural society. By integrating core social psychology theories and concepts with more critical perspectives," Social Psychology and Everyday Life" provides a valuable, broad, coherent and stimulating introduction to the field that is suitable for all students interested in social psychology. The book also situates social psychology within the broader social sciences, and in particular scholarship on media, place, health, justice, indigeneity, immigration, and social change.

Theory and Practice of Counseling and Psychotherapy (Paperback, 10th Revised edition): Gerald Corey Theory and Practice of Counseling and Psychotherapy (Paperback, 10th Revised edition)
Gerald Corey 1
R655 R564 Discovery Miles 5 640 Save R91 (14%) In stock

Incorporating the thinking, feeling, and behaving dimensions of human experience, the tenth edition of Corey's best-selling text helps you compare and contrast the therapeutic models expressed in counseling theories. Corey introduces you to the major theories (psychoanalytic, Adlerian, existential, person-centered, Gestalt, reality, behavior, cognitive-behavior, family systems, feminist, postmodern, and integrative approaches) and demonstrates how each theory can be applied to two cases ("Stan" and "Gwen"). He shows you how to apply theories in practice, and helps you learn to integrate the theories into an individualized counseling style. New learning objectives identify key aspects of each theory and focus your study. This book anchors a suite of products that includes the revised student manual and media resources featuring lecturettes as well as videos that demonstrate how the author works with clients from each of the theoretical approaches covered in the book.

Abnormal Psychology - A South African Perspective (Paperback, 2nd Revised edition): A. Burke Abnormal Psychology - A South African Perspective (Paperback, 2nd Revised edition)
A. Burke; Edited by Alban Burke 1
R539 R459 Discovery Miles 4 590 Save R80 (15%) In stock

Abnormal Psychology provides a good introduction to the study of psychological disorders from a South African perspective. The book refers to both International Classification of Diseases (ICD-10) and Diagnostic and Statistical Manual of Mental Disorders (DSM-IV-TR) criteria to classify and define mental disorders. It is aimed at second- and third-year students following courses in Psychopathology or Abnormal Psychology at universities and is endorsed by PsySSA.
The second edition of Abnormal Psychology features new chapters on western and African aetiological models, psychological manifestations of physical illness, and mental wellness. It includes South African research where relevant with a greater focus on analysing South African contexts.

Adult Development and Aging (Hardcover, 7th Revised edition): John Cavanaugh, Fredda Blanchard-Fields Adult Development and Aging (Hardcover, 7th Revised edition)
John Cavanaugh, Fredda Blanchard-Fields
R675 R580 Discovery Miles 5 800 Save R95 (14%) In stock

Written within a bio-psychosocial framework, Cavanaugh and Blanchard-Fields' best-selling book covers the specific ages-stages of adult development and aging. In its unparalleled coverage of current research and theory, the authors draw clear connections between research and application. The book's focus on "positive aging" and the gains and losses people experience across adulthood distinguish it from its competitors.

Child Development, Plus MyDevelopmentLab with Pearson Etext (Paperback, 9th Revised edition): Laura E. Berk Child Development, Plus MyDevelopmentLab with Pearson Etext (Paperback, 9th Revised edition)
Laura E. Berk
R4,025 R3,179 Discovery Miles 31 790 Save R846 (21%) Within 7 - 12 working days

This package includes a physical copy of Child Development: International Edition, 9/e by Laura E.Berk, as well as access to the eText and MyDevelopmentLab. A best-selling, topically organized child development text, Berk's Child Development is relied on in classrooms worldwide for its clear, engaging writing style, exceptional cross-cultural and multi-cultural focus, rich examples, and long-standing commitment to presenting the most up-to-date scholarship while also offering students research-based, practical applications that they can relate to their personal and professional lives. Berk takes an integrated approach to presenting development in the physical, cognitive, emotional, and social domains; emphasizes the complex interchanges between heredity and environment; and provides exceptional attention to culture. Laura Berk, renowned professor and researcher, presents the latest theories and findings in the field to students in a manageable and relevant way. Berk's signature storytelling style invites students to actively learn beside the text's "characters," who experience real issues in development, including physical, cognitive, and peer challenges, as well as parenting and educational concerns. Berk also helps students connect their learning to their personal and professional areas of interest. Her voice comes through when speaking directly about issues students will face in their future pursuits as parents, educators, heath care providers, social workers, and researchers. As members of a global and diverse human community, students are called on to intelligently approach the responsibility of understanding and responding to the needs and concerns of children. While carefully considering the complexities of child development, Berk presents classic and emerging theories in an especially clear, engaging writing style, with a multitude of research-based, real-world, and cross-cultural examples. Strengthening the connections among developmental domains and among theory, research, and applications, this edition's extensive revision brings forth the most recent scholarship, representing the changing field of child development.

Rethinking Truth (Paperback, 2nd Revised edition): Philip Higgs, Jane Smith Rethinking Truth (Paperback, 2nd Revised edition)
Philip Higgs, Jane Smith
R349 R281 Discovery Miles 2 810 Save R68 (19%) Within 4 - 8 working days

What is truth? Can it be discovered objectively, as science claims? Or is truth a created, highly contested and changing entity, lasting but a moment?

Is there more than one truth? Do we pursue truth or does it pursue us? Why have people sacrificed their lives for it? What is it about truth that can elicit such reactions?

In Rethinking Truth, the authors reflect on the philosophies of:

  • Logical empiricism and empiricism
  • Critical rationalism
  • Critical theory
  • Existentialism
  • Systems theory
  • Feminism
  • African philosophy
  • Hermeneutics
  • Postmodernism
  • Nihilism
In this accessible text, the authors examine the concept of truth as propounded by these philosophies, as well as their practical applications, then go on to give their own responses to the issues raised. Finally, readers are asked to reflect critically on what truth means to them.

Rethinking Truth builds on the theories covered in Rethinking Our World and for this reason, it is more suitable for senior students in the human and social sciences. It should also appeal to a general readership seeking a greater understanding of the arguments in the major philosophies.

Introduction to Forensic Psychology - Research and Application (Paperback, 3rd Revised edition): Anne M. Bartol, Curt R. Bartol Introduction to Forensic Psychology - Research and Application (Paperback, 3rd Revised edition)
Anne M. Bartol, Curt R. Bartol 1
R2,231 Discovery Miles 22 310 Within 6 - 13 working days

This book is a broad introduction to the field of forensic psychology. While students most often associate forensic psychology with criminal profiling, crime-scene investigations, and serial murder, this text covers the many other areas where psychology has played a significant role in providing research knowledge to the civil and criminal justice systems. The book is a readable summary of contemporary research and practice across a broad spectrum of topics. Practical applications are discussed where pertinent, and case law discussions are found throughout the text. This book is designed for undergraduate and graduate students studying forensic psychology in psychology, criminal justice, and criminology courses. This book will also be of interest to mental health professionals and anyone looking for a basic overview of the field. New to the Third Edition: - more real-life cases, new guest essays, and 2-3 new photos per chapter involve students in the 'human side' of forensic psychology - new information on timely topics - such as relationships between mental disorders and crime and violence, sexual deviance, death penalty mitigation, restorative justice initiatives, arson and typologies of juvenille offenders, sexual harassment, and criminal sentencing - new focus boxes cover drug courts, doctoral programs in forensic psychology, the 'choking game', the Innocence Project, bias crime, and many others - a greater emphasis on clinical psychology throughout - thoroughly revised coverage of police psychology - substantially re-organized material on profiling - revised and expanded lecturer resources and student study site Key Features of the Third Edition: - broad coverage makes the text ideal for undergraduate and postgraduate students of both criminology and psychology - exposes readers to the many careers related to forensic psychology - concentrates on the application side of the field, focusing on research-based forensic practice to emphasize the use of psychological knowledge, concepts, and principles - emphasises the multicultural perspective that is an integral part of the day-to-day work of all practicing and research psychologists - in-text learning aids include chapter-opening learning objectives, chapter-ending review questions, chapter summaries, and a glossary of key terms.

Consumer Psychology (Paperback): Cathrine  V. Jansson-Boyd Consumer Psychology (Paperback)
Cathrine V. Jansson-Boyd
R653 Discovery Miles 6 530 Within 7 - 11 working days

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory Learning Perception Attention Emotions Decision making

Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

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