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Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.
A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.
The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.
Based on Margaret Atwood’s award-winning, best-selling novel, The Handmaid’s Tale is the story of life in the dystopia of Gilead, a totalitarian society in what was formerly the United States.
Facing environmental disasters and a plunging birthrate, Gilead is ruled by a twisted fundamentalism in its militarized “return to traditional values.” As one of the few remaining fertile women, Offred is a Handmaid in the Commander’s household, belonging to the caste of women forced into sexual servitude as a last desperate attempt to repopulate the world.
In this terrifying society, Offred must navigate between Commanders, their cruel Wives, domestic Marthas, and her fellow Handmaids – where anyone could be a spy for Gilead – with one goal: to survive and find the daughter who was taken from her.
The Handmaid’s Tale received widespread critical acclaim and won eight Primetime Emmy Awards from thirteen nominations, including Outstanding Drama Series. It has also won Golden Globe Awards for Best Television Series (Drama) and Best Actress for Elisabeth Moss.
All men are created equal... then, a few become firefighters.
Only The Brave, based on the true story of the Granite Mountain Hotshots, is the heroic story of one unit of local firefighters that through hope, determination, sacrifice, and the drive to protect families, communities, and our country become one of the most elite firefighting teams in the country. As most of us run from danger, they run toward it - they watch over our lives, our homes, everything we hold dear, as they forge a unique brotherhood that comes into focus with one fateful fire in June 2013...
In the sequel to the 2015 global smash, father Dusty and stepfather Brad have joined forces to provide their kids with the perfect Christmas.
But their newfound partnership is put to the test when Dusty's old-school, macho Dad and Brad's gentle Dad arrive just in time to turn the holidays upside down.
A Bad Moms Christmas follows our three under-appreciated and over-burdened women as they rebel against the challenges and expectations of the Super Bowl for moms: Christmas. And if creating a more perfect holiday for their families wasn’t hard enough, they have to do all of that while hosting and entertaining their own mothers.
By the end of the journey, our moms will redefine how to make the holidays special for all and discover a closer relationship with their mothers.
What starts out as a lavish train ride through Europe quickly unfolds into one of the most stylish, suspenseful and thrilling mysteries ever told.
From the novel by best-selling author Agatha Christie, Murder On The Orient Express tells the tale of thirteen strangers stranded on a train, where everyone's a suspect. And Hercules Poirot is the one man who must race against time to solve the puzzle before the murderer strikes again.
The electrifying 1973 tennis match between Woman's World number one Billie Jean King and ex-champ of the Men's circuit and serial hustler Bobby Riggs was billed as The Battle of the Sexes and became one of the most watched televised sports events of all time. The match caught the zeitgeist and sparked a global conversation on gender equality, spurring on the feminist movement.
Trapped in the media glare, King and Riggs were on opposite sides of a binary argument, but off-court each was fighting more personal and complex battles. With a supportive husband urging her to fight the Establishment for equal pay, the fiercely private King was also struggling to come to terms with her own sexuality, while Riggs gambled his legacy and reputation in a bid to relive the glories of his past.
Together, Billie and Bobby served up a cultural spectacle that resonated far beyond the tennis courts and animated the discussions between men and women in bedrooms and boardrooms around the world.
A Bad Moms Christmas
The morning sun shines on the jewel of the Metropolis skyline, The Daily Planet building. But when The Joker decides this building needs a renovation, it’s time to sound the Trouble Alert because all bricks are about to break loose!
The Justice League leaps into action but as the battle is brewing against The Joker something goes haywire with The Flash’s powers causing him to get caught in a repeating time loop and even stranger is the yellow clad Reverse Flash taunting him at every turn!
It will take all of Flash’s speed, a little magic and the helping hands and paws of the Justice League’s new recruits The Atom, Krypto the Super Dog and Ace the Bat Hound to break the cycle and save Metropolis!
Shine On! is a six-level American-English primary course with an easy-to-teach syllabus with and support and resources for you and your students. The variety of activities in Shine On! ensures that all of your students can learn and shine together! Step-by-step unit walkthrough that shows the Student Book pages. Includes easy-to-follow teaching notes, tips, and extension activities.
PlayStation®4 - Play. Redesigned.
PlayStation®4 - Play. Redesigned.
For business professionals looking to advance their careers through improving their English, Business Result Second Edition is a practical Business English course that focuses on real, relevant communication skills they can immediately use in the workplace. The easy-to-use, flexible and adaptable materials with comprehensive support and guidance from the Teacher's Book allow teachers to tailor their lessons to the needs of their students with minimum effort. With new Online Practice providing automatically-marked practice activities for self-study, video and audio to download or stream, and progress tracking for students and teachers.
Questions on SA Tax 19th edition is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax
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