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Books > Business & Economics > Business & management > Business communication & presentation

Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback): Mushambi Mutuma Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback)
Mushambi Mutuma
R265 R209 Discovery Miles 2 090 Save R56 (21%) Ships in 5 - 10 working days

It is almost impossible to keep up with the pace and direction in which business and technology are moving today.

ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.

Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.

Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in our own market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process.

Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.

The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback): Ian Russell The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback)
Ian Russell
R250 R197 Discovery Miles 1 970 Save R53 (21%) Ships in 5 - 10 working days

Are you ready to rise to the challenge of increasing the metabolic rate and success of your business? The Other End Of The Telescope is a high speed gallop through the absurdities and challenges of getting things done in large companies, and the inherent contradictions in leadership and organisational behaviours that prevent businesses from realising their potential and achieving greater success.

In this collection of thought provoking essays, Ian Russell draws on more than 25 years’ experience of leading and working in large organisations around the world to distil the key themes and challenges confronting big business today. The book tackles key topics such as organisational cholesterol, the loneliness of leadership, human capital strategy failures, performance destroying ‘head offices’ and the ‘myths’ of talent scarcity and the socalled Fourth Industrial Revolution, among others. Each essay pairs a deep understanding of the real world and lessons learned the hard way, with powerful and pragmatic insights on how big business can change the way in which it does things.

Contributions from other notable thought leaders Valter Adão, Richard Mulholland, Happy Ntshingila and Rapelang Rabana add unique voices and insights to Ian’s vibrant and straightforward views. Together they are exactly what is needed to jolt businesses and their leaders into doing things more successfully and thoughtfully. The lightness of Ian’s style makes this a highly readable book, but it does not dilute the impact of his incisive observations and insights.

Passionate, irreverent and challenging, The Other End Of The Telescope will make you think deeply about your business and your career – and your role in both.

Effective Business Communication In Organisations - Preparing Messages That Communicate (Paperback, 4th ed): Michael Fielding,... Effective Business Communication In Organisations - Preparing Messages That Communicate (Paperback, 4th ed)
Michael Fielding, Franzel du Plooy-Cilliers 3
R545 R453 Discovery Miles 4 530 Save R92 (17%) Ships in 4 - 8 working days

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication.

Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Effective Business Communication In Organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses.

Business Writing For South Africans (Paperback): Bittie Viljoen-Smook, Johan Geldenhuys, Wena Coetzee Business Writing For South Africans (Paperback)
Bittie Viljoen-Smook, Johan Geldenhuys, Wena Coetzee 2
R255 R219 Discovery Miles 2 190 Save R36 (14%) Ships in 7 - 11 working days

How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?

Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.

Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun The Villager - How Africans Consume Brands (Paperback)
Feyi Olubodun
R250 R197 Discovery Miles 1 970 Save R53 (21%) Ships in 5 - 10 working days

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
- Why did brands, both global and local, so often fail to connect with the African consumer?
- What was it about the African market that brand owners were not seeing?

He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.

In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.

In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

The Villager is essential reading for brand owners wishing to conquer new markets.

Pitch To Win - How To Present, Persuade And Close The Deal (Paperback): Justin Cohen Pitch To Win - How To Present, Persuade And Close The Deal (Paperback)
Justin Cohen
R250 R198 Discovery Miles 1 980 Save R52 (21%) Ships in 5 - 10 working days

Being the best doesn’t guarantee you’ll get the business. Having the best pitch does.

Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refined his Pitch To Win programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book.

In it he reveals:

  • The number one reason a winning pitch gets chosen over the competition.
  • The mindset of people who win the most pitches.
  • A step by step guide to creating and delivering a winning pitch script.
  • How to reduce nervousness and develop ‘big pitch temperament’.
  • How to win without being salesy.
  • How to win with integrity, by living your purpose.
Money Talks - Communication In Business Contexts (Paperback): Finuala Dowling, Danie du Plessis, Sheila L Steinberg Money Talks - Communication In Business Contexts (Paperback)
Finuala Dowling, Danie du Plessis, Sheila L Steinberg 1
R454 R383 Discovery Miles 3 830 Save R71 (16%) Ships in 5 - 10 working days

This is a purpose-designed communication textbook for Accounting and Auditing students: The focus is on vital soft skills required in business environments, including report writing, conducting meetings, and oral and written communication. The communication-based chapters provide insight into the typical communication challenges of the corporate world. English grammar is presented in the form of an essential grammar toolkit. Exercises (with solutions) and case studies have a realistic business perspective. Money Talks is written in a fun and engaging way and focuses on practical applications that will equip students to become well-rounded professionals.

Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron Business To Business Marketing (Paperback)
Mercy Makhitha, Michael Cant, Danie Theron
R462 R390 Discovery Miles 3 900 Save R72 (16%) In stock

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

The Art Of Persuasive Communication - A Process (Paperback, 4th): Johann de Wet The Art Of Persuasive Communication - A Process (Paperback, 4th)
Johann de Wet
R371 R313 Discovery Miles 3 130 Save R58 (16%) Ships in 4 - 8 working days

The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

  • The arrangement of the contents has been revised to facilitate greater understanding
  • There is much new material, especially in chapters 4, 5, 7, 8
  • The role of social media is discussed and considered in chapter 7
  • Chapter 8 includes a section on image management
  • Chapter 9 is a new chapter focussing on political debates
  • A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
  • New contemporary examples related to South Africa have been included
Business Communication (Paperback): Amie Hunter, Anthony Jacobs, Venicia McGhie, Marita van Jaarsveld, Tania van Vuuren, Carol... Business Communication (Paperback)
Amie Hunter, Anthony Jacobs, Venicia McGhie, Marita van Jaarsveld, Tania van Vuuren, …
R200 R178 Discovery Miles 1 780 Save R22 (11%) Ships in 6 - 10 working days

What is the difference between verbal and non-verbal communication? How do you identify the communication needs of an organization? How do you improve your interpersonal communication skills and recognize cultural barriers to effective multicultural communication? Business Communication provides a practical framework for students and demonstrates how communication functions in today's business environment. The textbook covers discussions around communication theory, cognitive communication, organizational communication, cultural communication, stakeholder communication, the writing and listening process, and academic literacy.

Integrated Organisational Communication  (Paperback, 2nd Edition): George Angelopulo, Rachel Barker Integrated Organisational Communication (Paperback, 2nd Edition)
George Angelopulo, Rachel Barker 1
R750 R610 Discovery Miles 6 100 Save R140 (19%) Ships in 4 - 8 working days

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

The communication handbook (Paperback, 3rd ed): Sandra Cleary The communication handbook (Paperback, 3rd ed)
Sandra Cleary 1
R395 R334 Discovery Miles 3 340 Save R61 (15%) Ships in 4 - 8 working days

The advent of globalisation, and the rise of entrepreneurialism and the virtual office, make the ability to communicate independently and effectively increasingly valuable. Against a background of technological innovation, this third edition of The communication handbook sets out the principles underlying effective communication today and then focuses on their application, enabling students in all fields of study to develop and refine their reading, listening, speaking and writing practices.

Your Inner Game - 12 Principles For High-Impact Entrepreneurs (Paperback): Matt Brown Your Inner Game - 12 Principles For High-Impact Entrepreneurs (Paperback)
Matt Brown
R250 R197 Discovery Miles 1 970 Save R53 (21%) Ships in 5 - 10 working days

Over the course of four years Matt Brown has interviewed hundreds of local and international entrepreneurs and business experts for his podcast, The Matt Brown Show, and in the process has created a lexicon of business, growth, start-up and funding hacks that anyone can learn from and implement. He has also come to the conclusion that the single defining factor between entrepreneurs who make it and those who don’t is internal. It’s all about the inner game. Entrepreneurs with a strong inner game live, breathe and work according to a set of principles that define everything they do.

In Your Inner Game – 12 Principles for High-Impact Entrepreneurs, Matt draws on the lessons he’s learned, both as an entrepreneur who has launched nine businesses, and as a podcast host with hundreds of interviews under his belt. He delves into what separates great businesses from their mediocre peers; the mindset that entrepreneurs should embrace if they want to grow their businesses; and, ultimately, the secret to building a business of purpose that fulfils a greater need for their founders. Full of real-life anecdotes, tips, success hacks and actionable insights that you can implement in your own start-up or business, Your Inner Game unpacks twelve principles that you can put into practise today to take your life and business from good to great.

Thoughtful, honest and willing to reveal both the highs and lows of entrepreneurship, Matt takes his readers on a journey that will give them the blueprint to relook at everything they thought they knew about business.

The Doodle Revolution - Unlock the Power to Think Differently (Paperback): Sunni Brown The Doodle Revolution - Unlock the Power to Think Differently (Paperback)
Sunni Brown
R508 R398 Discovery Miles 3 980 Save R110 (22%) Ships in 10 - 15 working days

There is NO SUCH THING as a mindless doodle What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems. Sunni Brown's mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say Stop doodling! Get serious! Grow up! She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. She'll teach you how to doodle any object, concept, or system imaginable, shift habitual thinking patterns, and transform boring text into displays that can engage any audience.

Super Thinking - Upgrade Your Reasoning and Make Better Decisions with Mental Models (Paperback): Gabriel Weinberg Super Thinking - Upgrade Your Reasoning and Make Better Decisions with Mental Models (Paperback)
Gabriel Weinberg 1
R340 R267 Discovery Miles 2 670 Save R73 (21%) Ships in 5 - 10 working days

Turn yourself into a superthinker and make the right decisions every time. You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity? Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space. - Note your frame of reference before debating someone with different political views. If you understand how your perspective contrasts with someone else's you can prevent the conversation from getting hostile. - Apply the sunk cost fallacy to the end of a doomed project. Just because you've put a lot of hours into it doesn't mean that you have to keep going. - Before blaming someone, consider Hanlon's Razor, 'Never attribute to malice that which is adequately explained by carelessness'. - Try to solve mysteries with Occam's Razor, 'Among competing hypotheses, the one with the fewest assumptions should be selected'. When you hear hoof beats, think of horses not zebras. Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distils the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life.

Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback): Gavin Moffat Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback)
Gavin Moffat
R230 R181 Discovery Miles 1 810 Save R49 (21%) Ships in 5 - 10 working days

Swimming With Sharks will inspire ‘a-ha’ moments that will make it more fun to be at work – or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century.

Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions: consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches.

Gavin’s style is to-the-point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think – and change the way you think too. Including contributions from other smart disruptive thinkers, Swimming With Sharks offers exceptional food for thought on these topics and provides guidelines on how to take action.

In business, as in life and sport, you never know it all. Lifelong learning is the name of the game. You can always improve, do things differently and add more value to your customers. You can never tick ‘learning’ off your to-do list.

Business and Professional Communication - International Student Edition - KEYS for Workplace Excellence (Paperback, 4th Revised... Business and Professional Communication - International Student Edition - KEYS for Workplace Excellence (Paperback, 4th Revised edition)
Kelly M. Quintanilla, Shawn T. Wahl
R2,745 R2,111 Discovery Miles 21 110 Save R634 (23%) Ships in 10 - 15 working days

This fully updated fourth edition provides the reader with the knowledge and skills they need to move from interview candidate, to team member, to leader. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers the reader to successfully handle important work-related activities, including job interviewing, working in a team, strategically utilizing visual aids, and providing feedback to supervisors. New to the Fourth Edition: A New "Introduction for Students" introduces the KEYS process to students and explains the benefits of studying business and professional communication. Updated chapter opening vignettes introduce the reader to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey's 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek's "How Great Leaders Inspire Action" TED talk, and the keys to Southwest Airlines' success. An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/quintanilla4e

Boredom Slayer - A Speaker's Guide To Presenting Like A Pro (Paperback): Richard Mulholland Boredom Slayer - A Speaker's Guide To Presenting Like A Pro (Paperback)
Richard Mulholland
R230 R181 Discovery Miles 1 810 Save R49 (21%) Ships in 5 - 10 working days

There’s something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It’s called The Boredom … and your job is to slay it!

Whether you’re a seasoned public speaker, or getting ready for your first company presentation, this candid and practical guide by renowned global speaker and presentation coach Richard Mulholland will give you key insights into:

  • Grabbing and keeping an audience’s attention
  • Structuring talks that command fees and change companies
  • Dispelling the myths around public speaking that are getting in the way of that standing ovation
  • Speaking like a true leader

It’s time to fight back. It’s time to save the world ... one bored audience at a time.

Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):... Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback)
Donna Rachelson
R170 R134 Discovery Miles 1 340 Save R36 (21%) Ships in 5 - 10 working days

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Professional communication - Deliver effective written, spoken and visual messages (Paperback, 4th ed): Jane English Professional communication - Deliver effective written, spoken and visual messages (Paperback, 4th ed)
Jane English
R580 R480 Discovery Miles 4 800 Save R100 (17%) Ships in 4 - 8 working days

Professional Communication: Deliver effective written, spoken and visual messages Fourth Edition is aimed at all professionals and students in business, industry and higher education institutions. It offers sound advice, clear guidelines and numerous practical examples, and this latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.

Visual Doing: Applying Visual Thinking in your Day to Day Business - Applying Visual Thinking in your Day to Day Business... Visual Doing: Applying Visual Thinking in your Day to Day Business - Applying Visual Thinking in your Day to Day Business (Paperback)
Willemien Brand
R557 R404 Discovery Miles 4 040 Save R153 (27%) Ships in 10 - 15 working days

After the success of 2017's Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by 'undeepening' Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools. Visual Doing will improve your visual craftsmanship and broaden your skillset. It's a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: 'me as an individual', 'we as a team' and 'us as a company.' It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation. Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

Communicating @ Work - Boosting your Spoken, Written and Visual Impact (Paperback, 4th ed): Terri Grant, Rea Borcherds Communicating @ Work - Boosting your Spoken, Written and Visual Impact (Paperback, 4th ed)
Terri Grant, Rea Borcherds
R520 R454 Discovery Miles 4 540 Save R66 (13%) Ships in 7 - 10 working days

Communicating @ work unpacks the various and complex communication challenges in today's multicultural and technological working environment. It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace. Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management. This edition's comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.

Integrated marketing communication (Paperback, 4th ed): N. Van Heerden, D. Mulder, C.M. Sephapo Integrated marketing communication (Paperback, 4th ed)
N. Van Heerden, D. Mulder, C.M. Sephapo
R520 R454 Discovery Miles 4 540 Save R66 (13%) In stock

A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.

Managerial  Communication - Strategies and Applications (Paperback, 7th Revised edition): Geraldine E Hynes, Jennifer R. Veltsos Managerial Communication - Strategies and Applications (Paperback, 7th Revised edition)
Geraldine E Hynes, Jennifer R. Veltsos
R2,733 R2,290 Discovery Miles 22 900 Save R443 (16%) Ships in 10 - 15 working days

A market leader in the field, known for its balanced examination of verbal and non-verbal communication, solid research base, and focus on managerial competencies. There is detailed coverage of contemporary communication principles, such as virtual teams, online communication, and visual communication. Along with an emphasis on leadership development, and networking skills, which helps students understand how they can create cohesive teams, listen to employees, and strengthen their career management and interpersonal relationships. New to this edition New chapter on visual communication includes best practices for designing documents, creating graphics and illustrations, and using data effectively and ethically. New coverage of virtual presentations and virtual teams as well as expanded coverage of video conferencing and social media ensures students are prepared to effective use technology in the workplace. Updated examples and citations throughout reflect the latest research in managerial communication The book is complemented by online resources, including Test banks, Sample course syllabi, PowerPoint (R) slides, multimedia content, discussion questions and class activities for instructors and Mobile-friendly practice quizzes and further web resources for students. Suitable for Managerial Communication modules

Science-Based Interviewing (Paperback): Susan Brandon, Simon Wells Science-Based Interviewing (Paperback)
Susan Brandon, Simon Wells
R565 R447 Discovery Miles 4 470 Save R118 (21%) Ships in 7 - 11 working days
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