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Are you ready to rise to the challenge of increasing the metabolic rate and success of your business? The Other End Of The Telescope is a high speed gallop through the absurdities and challenges of getting things done in large companies, and the inherent contradictions in leadership and organisational behaviours that prevent businesses from realising their potential and achieving greater success.
In this collection of thought provoking essays, Ian Russell draws on more than 25 years’ experience of leading and working in large organisations around the world to distil the key themes and challenges confronting big business today. The book tackles key topics such as organisational cholesterol, the loneliness of leadership, human capital strategy failures, performance destroying ‘head offices’ and the ‘myths’ of talent scarcity and the socalled Fourth Industrial Revolution, among others. Each essay pairs a deep understanding of the real world and lessons learned the hard way, with powerful and pragmatic insights on how big business can change the way in which it does things.
Contributions from other notable thought leaders Valter Adão, Richard Mulholland, Happy Ntshingila and Rapelang Rabana add unique voices and insights to Ian’s vibrant and straightforward views. Together they are exactly what is needed to jolt businesses and their leaders into doing things more successfully and thoughtfully. The lightness of Ian’s style makes this a highly readable book, but it does not dilute the impact of his incisive observations and insights.
Passionate, irreverent and challenging, The Other End Of The Telescope will make you think deeply about your business and your career – and your role in both.
Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication.
Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.
Effective Business Communication In Organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses.
How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?
Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.
Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.
When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.
In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.
In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.
The Villager is essential reading for brand owners wishing to conquer new markets.
Being the best doesn’t guarantee you’ll get the business. Having the best pitch does.
Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refined his Pitch To Win programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book.
In it he reveals:
This is a purpose-designed communication textbook for Accounting and Auditing students: The focus is on vital soft skills required in business environments, including report writing, conducting meetings, and oral and written communication. The communication-based chapters provide insight into the typical communication challenges of the corporate world. English grammar is presented in the form of an essential grammar toolkit. Exercises (with solutions) and case studies have a realistic business perspective. Money Talks is written in a fun and engaging way and focuses on practical applications that will equip students to become well-rounded professionals.
Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.
The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.
The Fourth edition differs from the previous one in the following ways:
What is the difference between verbal and non-verbal communication? How do you identify the communication needs of an organization? How do you improve your interpersonal communication skills and recognize cultural barriers to effective multicultural communication? Business Communication provides a practical framework for students and demonstrates how communication functions in today's business environment. The textbook covers discussions around communication theory, cognitive communication, organizational communication, cultural communication, stakeholder communication, the writing and listening process, and academic literacy.
The advent of globalisation, and the rise of entrepreneurialism and the virtual office, make the ability to communicate independently and effectively increasingly valuable. Against a background of technological innovation, this third edition of The communication handbook sets out the principles underlying effective communication today and then focuses on their application, enabling students in all fields of study to develop and refine their reading, listening, speaking and writing practices.
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
Proposal writing can be challenging. Writing a Research Proposal: Practical Guidelines For Business Students takes the reader through the necessary steps in a clear and logical manner in order to demystify the process and to successfully bridge the gap between theory and practice.
The eight chapters in the book focus on different aspects of the proposal writing process, with end-of-chapter tasks reinforcing and consolidating the chapter’s key teaching points.
There is NO SUCH THING as a mindless doodle What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems. Sunni Brown's mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say Stop doodling! Get serious! Grow up! She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. She'll teach you how to doodle any object, concept, or system imaginable, shift habitual thinking patterns, and transform boring text into displays that can engage any audience.
Public Relations: Theory & Practice is an exciting new approach to PR in southern Africa.
Since the global economic crisis of 2008, Public Relations has become increasingly important in establishing, protecting and saving the reputations of companies. Large companies especially have realised the value and importance of PR.
Public Relations: Theory & Practice addresses a number of new, crucial aspects and issues, which have become highly relevant to PR today, such as Online PR, Reputation Management, Strategic Management and Crisis Management. These topics are important to students and practitioners alike as they battle with the trends and developments in this field.
Case studies at the end of each chapter show the practical use of the theoretical principles and make the theory more understandable and applicable. This text is a must for academia and practitioners wanting a clear, easy-to-read Public Relations text that explains the various principles and processes associated with image that companies face.
Supporting the reader in moving from interview candidate, to team member to leader, the text includes an emphasis on building skills for business writing and business presentations and covers new communication technology and social media. A new `Introduction for Students' introduces the KEYS process to the reader, explaining the benefits of studying business and professional communication. The KEYS organizing theme includes: Know Yourself self-assessments and inventories Evaluate the Professional Context sections that encourage application of knowledge to a variety of professional contexts and situations, Your Communication Interaction features focusing on making competent communication choices and selecting the appropriate communication channel Step Back and Reflect sections that present challenges and dilemmas in business and professional contexts, promoting analysis of what went wrong in specific business and professional situations
Swimming With Sharks will inspire ‘a-ha’ moments that will make it more fun to be at work – or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century.
Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions: consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches.
Gavin’s style is to-the-point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think – and change the way you think too. Including contributions from other smart disruptive thinkers, Swimming With Sharks offers exceptional food for thought on these topics and provides guidelines on how to take action.
In business, as in life and sport, you never know it all. Lifelong learning is the name of the game. You can always improve, do things differently and add more value to your customers. You can never tick ‘learning’ off your to-do list.
There’s something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It’s called The Boredom … and your job is to slay it!
Whether you’re a seasoned public speaker, or getting ready for your first company presentation, this candid and practical guide by renowned global speaker and presentation coach Richard Mulholland will give you key insights into:
It’s time to fight back. It’s time to save the world ... one bored audience at a time.
Guides readers through each phase of business writing so they can deliver clear, professional messages in every letter or memo. Offers tips for avoiding sexism, improving grammar and spelling, applying the "five C's of good writing", and more. Part of the Business Skills Express series.
A market leader in the field, known for its balanced examination of verbal and non-verbal communication, solid research base, and focus on managerial competencies. There is detailed coverage of contemporary communication principles, such as virtual teams, online communication, and visual communication. Along with an emphasis on leadership development, and networking skills, which helps students understand how they can create cohesive teams, listen to employees, and strengthen their career management and interpersonal relationships. New to this edition New chapter on visual communication includes best practices for designing documents, creating graphics and illustrations, and using data effectively and ethically. New coverage of virtual presentations and virtual teams as well as expanded coverage of video conferencing and social media ensures students are prepared to effective use technology in the workplace. Updated examples and citations throughout reflect the latest research in managerial communication The book is complemented by online resources, including Test banks, Sample course syllabi, PowerPoint (R) slides, multimedia content, discussion questions and class activities for instructors and Mobile-friendly practice quizzes and further web resources for students. Suitable for Managerial Communication modules
The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.
Diagnosing the modern business like the human body, this fun compendium of business diseases looks at such disorders as 'Youngitis- creating only for millennials' (risk group: marketing teams); 'Social media denial syndrome' ('related diseases: 'Meeting syndrome'); and 'Compulsive email disorder' (cure: zero inbox). In a hilarious look at organisational hierarchies, generational disconnects and general office foibles, this pocket book will enable you to see the mistakes of your own business and guide you safely to decontagion and cure.
Timing is everything . . . How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test results? When should you have your first coffee of the day? Why is singing in time with other people as good for us as exercise? And what is the ideal time to quit a job, switch careers or get married? In When, Daniel H. Pink distills cutting edge research and data on timing and synthesises them into a fascinating, readable narrative. Packed with irresistible stories and practical takeaways, it provides compelling insights into how we can live richer, more engaged lives.
Professional Communication: Deliver effective written, spoken and visual messages Fourth Edition is aimed at all professionals and students in business, industry and higher education institutions. It offers sound advice, clear guidelines and numerous practical examples, and this latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.
The practical guide that gives you the skills to succeed at presenting DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. Find out how to improve your presenting skills by learning how to prepare properly, capture attention, speak confidently and deliver your message. You'll discover how to structure your presentation, engage with your audience and make an impact. In a slim, portable format Essential Managers gives you a practical 'how-to' approach with step-by-step instructions, tips, checklists and 'ask yourself' features showing you how to focus your energy, manage change and make an impact. If you are keen to brush up on or enhance your presenting skills, this is the guide for you.
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