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With an accessible, easy-to-understand writing style, Cognitive Psychology, Seventh Edition will give you the tools you need to be successful in the course.
You'll explore the basics of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, and intelligence. The authors' "from lab to life" approach covers theory, lab and field research, and applications to everyday life that demonstrate the relevance of what you are studying.
A review of key themes at the end of every chapter will help you spend more time studying important information and less time trying to figure out what you need to know.
Cognitive Psychology is an excellent introduction to the study of cognition, providing insight into both psychological and physiological aspects of the mind. The text covers key concepts and draws on interesting and relevant research to give students a thorough understanding of the subject. Written in an engaging and accessible style, students will learn the theory and its practical applications for everyday life through a wealth of examples and illustrations. This first edition has been updated and adapted for the UK, European, South African and Middle Eastern markets, drawing on recent research and relevant examples from these regions to enable students to fully relate to the topics discussed.
A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Numbers don't lie - but they often mislead us. From health risks to financial decisions, we often find it hard to make decisions because the statistics have been presented to us by 'experts' who misinterpret the data themselves. Here Gerd Gigerenzer shows how we can all use simple rules to become better-informed, risk-savvy citizens. 'Important, Gigerenzer draws valuable lessons . . . his clear explanations will be a great help to all' Omar Malik, Times Higher Education 'Gerd Gigerenzer argues that when it comes to taking risks in life, we are often much better off following our instincts than expert advice' Oliver Burkeman, Guardian 'Things will only get better, he shows, when specialists, particularly doctors and investment advisers, improve on their appalling record of analysing and communicating risks in their fields' Clive Cookson, Financial Times, Books of the Year 'Gigerenzer is brilliant' Steven Pinker Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.
'[A] beautifully written investigation of grief ... As an exploration of love and loss, as a portrait of a person and of the nature of personhood, this book is about as true as any I have read' James McConnachie, Sunday Times An audacious and beautiful account of grief and who we are. Memoir, neuroscience and myth interweave to create a book unlike any other When celebrated neuropsychologist Paul Broks' wife died of cancer, he found himself plunged into the world of the bereaved. As he experienced the pain, alienation and suffering that make us human, his clinician-self seemed to watch on with keen interest. He embarked upon a voyage of experience: a journey through grief, philosophy, consciousness, humanity and magical thinking - seen through the prism of a lifetime's work in neuroscience. Fusing an account of living with and recovering from loss with thought-provoking meditations on the nature of the mind and the self, The Darker the Night, the Brighter the Stars is an audacious and beautiful work by a writer of astonishing wisdom and compassion.
Is Apple conscious? Could a cyber-human system sense a potential terrorist attack? Or make diagnosing a rare and little-known disease routine? Computers are not replacing us: they are enhancing us. Different intelligences are joining together to do things we thought were impossible. Whether it's devising innovations to tackle climate change, helping job seekers and employers find one another, or identifying the outbreak of a serious disease, groups of humans and machines are already working together to solve all sorts of problems. And they will do a lot more. The future will be like another world - a place where we'll think differently. In many ways, we are already there.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.
'A startling, provocative and potently useful book' Sunday Times Instant Evening Standard bestseller 'As a rule, I have found that the greater brain a man has, and the better he is educated, the easier it has been to mystify him,' Houdini to Arthur Conan Doyle Smart people are not only just as prone to making mistakes as everyone else-they may be even more susceptible to them. This is the "intelligence trap," the subject of David Robson's fascinating and provocative debut. Packed with cutting-edge research, historical case studies, entertaining stories, and practical advice, The Intelligence Trap explores the flaws in our understanding of intelligence and expertise, and reveals the ways that even the brightest minds and talented organizations can backfire - from some of Thomas Edison's worst ideas to failures at NASA, Nokia, and the FBI. With a knack for explaining complex ideas and featuring timeless lessons from Socrates to Benjamin Franklin to Richard Feynman and the latest behavioral science, Robson shows how to build a cognitive toolkit to avoid mistakes and protect ourselves from misinformation and fake news.
A radical reinterpretation of how your mind works - and why it could change your life 'An astonishing achievement. Nick Chater has blown my mind' Tim Harford 'A total assault on all lingering psychiatric and psychoanalytic notions of mental depths ... Light the touchpaper and stand well back' New Scientist We all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the murky depths of our minds, and, if only we could work out how to access this mysterious world, we could truly understand ourselves. For more than a century, psychologists and psychiatrists have struggled to discover what lies below our mental surface. In The Mind Is Flat, pre-eminent behavioural scientist Nick Chater reveals that this entire enterprise is utterly misguided. Drawing on startling new research in neuroscience, behavioural psychology and perception, he shows that we have no hidden depths to plumb, and unconscious thought is a myth. Instead, we generate our ideas, motives and thoughts in the moment. This revelation explains many of the quirks of human behaviour - for example why our supposedly firm political beliefs, personal preferences and even our romantic attractions are routinely proven to be inconsistent and changeable. As the reader discovers, through mind-bending visual examples and counterintuitive experiments, we are all characters of our own creation, constantly improvising our behaviour based on our past experiences. And, as Chater shows us, recognising this can be liberating.
Alles kom ter sprake in Ek is by brein: puberteit, seksualiteit, Alzheimer se siekte, misdadigheid, geloof, breinbeserings, psigiese probleme en byna-dood ervarings. Die teks is toeganklik genoeg geskryf dat enigiemand wat belangstel in hoe die brein ons lewe rig en be´nvloed, dit maklik leesbaar sal vind.
“For reasons I cannot explain, David Epstein manages to make me thoroughly enjoy the experience of being told that everything I thought about something was wrong. I loved Range.” —Malcolm Gladwell, author of Outliers and The Tipping Point
What’s the most effective path to success in any domain? It’s not what you think.
Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.
David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see.
Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
From the Sunday Times bestselling author of The Man Who Couldn't Stop.
'Witty, sharp and enlightening . . . This book will make you smarter' Adam Rutherford.
What if you have more intelligence than you realize? What if there is a genius inside you, just waiting to be released? And what if the route to better brain power is not hard work or thousands of hours of practice but to simply swallow a pill?
In The Genius Within, bestselling author David Adam explores the ground-breaking neuroscience of cognitive enhancement that is changing the way the brain and the mind works – to make it better, sharper, more focused and, yes, more intelligent. Sharing his own experiments with revolutionary smart drugs and electrical brain stimulation, he delves into the sinister history of intelligence tests, meets savants and brain hackers and reveals how he boosted his own IQ to cheat his way into Mensa.
Going to the heart of how we consider, measure and judge mental ability, The Genius Within asks difficult questions about the science that could rank and define us, and inevitably shape our future.
A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017) Humans have become subservient to algorithms. Every day brings a new Moneyball fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalising workers with arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from 'quant' thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking 'connoisseurs' like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
Cognition uses the best of current research to help students think like psychologists and understand how cognitive psychology is relevant to their lives. The Fifth Edition offers a streamlined presentation, introduces an attractive new full-color design and an expanded art program, and has been thoughtfully updated with the best of current research.
`Brilliant' Guardian Waterstones Non-Fiction Book of the Month (March) SHORTLISTED FOR THE 2017 ROYAL SOCIETY SCIENCE BOOK PRIZE What if intelligent life on Earth evolved not once, but twice? The octopus is the closest we will come to meeting an intelligent alien. What can we learn from the encounter? In Other Minds, Peter Godfrey-Smith, a distinguished philosopher of science and a skilled scuba diver, tells a bold new story of how nature became aware of itself - a story that largely occurs in the ocean, where animals first appeared. Tracking the mind's fitful development from unruly clumps of seaborne cells to the first evolved nervous systems in ancient relatives of jellyfish, he explores the incredible evolutionary journey of the cephalopods, which began as inconspicuous molluscs who would later abandon their shells to rise above the ocean floor, searching for prey and acquiring the greater intelligence needed to do so - a journey completely independent from the route that mammals and birds would later take. But what kind of intelligence do cephalopods possess? How did the octopus, a solitary creature with little social life, become so smart? What is it like to have eight tentacles that are so packed with neurons that they virtually `think for themselves'? By tracing the question of inner life back to its roots and comparing human beings with our most remarkable animal relatives, Godfrey-Smith casts crucial new light on the octopus mind - and on our own.
Every human is born with multifarious potential. Why, then, do parents, schools and employers insist that we restrict our many talents and interests; that we 'specialise' in just one? We've been sold a myth, that to 'specialise' is the only way to pursue truth, identity, or even a livelihood. Yet specialisation is nothing but an outdated system that fosters ignorance, exploitation and disillusionment and thwarts creativity, opportunity and progress. Following a series of exchanges with the world's greatest historians, futurists, philosophers and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted 'hyper-specialisation.' In The Polymath, Waqas shows us that there is another way of thinking and being. Through an approach that is both philosophical and practical, he sets out a cognitive journey towards reclaiming your innate polymathic state. Going further, he proposes nothing less than a cultural revolution in our education and professional structures, whereby everyone is encouraged to express themselves in multiple ways and fulfil their many-sided potential. Not only does this enhance individual fulfilment, but in doing so, facilitates a conscious and creative society that is both highly motivated and well equipped to address the complexity of 21st century challenges.
This second edition of the renowned Cambridge Handbook of Creativity expands on the first edition with over two thirds new material reaching across psychology, business, entrepreneurship, education, and neuroscience. It introduces creativity scholarship by summarising its history, major theories and assessments, how creativity develops across the lifespan, and suggestions for improving creativity. It also illustrates cutting-edge work on genetics and the neuroscience of creativity, alongside creativity's potential for both benevolence and malevolence. The chapters cover the related areas of imagination, genius, play, and aesthetics and tackle questions about how cultural differences, one's physical environment, mood, and self-belief can impact creativity. The book then examines the impacts on creativity of behaviour by teachers, managers, and leaders in particular.
'As a rule, I have found that the greater brain a man has, and the better he is educated, the easier it has been to mystify him,' Houdini to Arthur Conan Doyle Smart people are not only just as prone to making mistakes as everyone else-they may be even more susceptible to them. This is the "intelligence trap," the subject of David Robson's fascinating and provocative debut. Packed with cutting-edge research, historical case studies, entertaining stories, and practical advice, The Intelligence Trap explores the flaws in our understanding of intelligence and expertise, and reveals the ways that even the brightest minds and talented organizations can backfire - from some of Thomas Edison's worst ideas to failures at NASA, Nokia, and the FBI. With a knack for explaining complex ideas and featuring timeless lessons from Socrates to Benjamin Franklin to Richard Feynman and the latest behavioral science, Robson shows how to build a cognitive toolkit to avoid mistakes and protect ourselves from misinformation and fake news.
If reason is what makes us human, then why do we humans often behave so irrationally? Taking us from desert ants to Aristotle, cognitive psychologists Hugo Mercier and Dan Sperber explore how our 'flawed superpower' of reason works, how it doesn't, and how it evolved to help us develop as social beings. 'Original and provocative ... likely to have a big impact on our understanding of ourselves' Steven Pinker 'Brilliant, elegant and compelling ... turns reason's weaknesses into strengths, arguing that its supposed flaws are actually design features that work remarkably well ... A timely and necessary book' Julian Baggini, Financial Times 'Hugo Mercier and Dan Sperber have solved one of the most important and longstanding puzzles in psychology' Jonathan Haidt 'Reason is more likely to confirm things that we want to be true, or which we already believe. So why does it exist? This book provides the answer' Alex Dean, Prospect
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