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Books > Social sciences > Psychology > Philosophy & theory of psychology > Cognitive theory

The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover): Donald D. Hoffman The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover)
Donald D. Hoffman 1
R621 R315 Discovery Miles 3 150 Save R306 (49%) Shipped within 7 - 12 working days

A groundbreaking examination of human perception, reality and the evolutionary schism between the two Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

Stick with It - The Science of Lasting Behaviour (Paperback): Sean Young Stick with It - The Science of Lasting Behaviour (Paperback)
Sean Young 1
R231 R158 Discovery Miles 1 580 Save R73 (32%) Shipped within 7 - 12 working days

Learn how to make real, lasting changes in your life We all have bad habits - whether it's a weakness for junk food, a smartphone addiction or a lack of exercise. But change is hard. Forty percent of dieters quit within a week. Eighty percent of New Year's resolutions don't last beyond January. How can we kick bad habits - and stick with it? According to psychologist and behaviour researcher Dr Sean Young, the answer is to stop trying to change the person, and instead change the process. In Stick With It, Dr Young draws on his own research and that of other leading experts to explain how the mind often interferes with breaking bad habits, and how we can outsmart it, increasing the likelihood of lasting change by 200%. Packed with practical exercises and real-life case studies, Stick With It shows that it is possible to control spending, stick to a diet, exercise regularly and overcome problem behaviours - forever. 'Scientifically grounded and personally implementable. It's a winner' - Robert Cialdini, author of Influence and Pre-Suasion 'A must-read for anyone who's been unable to keep a New Year's resolution or failed at making a lasting change in any other area of their life or work. - Jonah Berger, author of Contagious Dr Sean Young is one of the world's leading experts in the field of habit-forming. He is an acclaiedpsychologist and the founder and Executive Director of the UCLA Center for Digital Behavior. His research involves the study of cutting-edge ways of using social media and mobile technologies to change and predict human behaviour.

Make It Stick - The Science of Successful Learning (Hardcover): Peter C. Brown Make It Stick - The Science of Successful Learning (Hardcover)
Peter C. Brown
R400 R313 Discovery Miles 3 130 Save R87 (22%) In stock

To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick "turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.

Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.

Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick "will appeal to all those interested in the challenge of lifelong learning and self-improvement.

The Mind is Flat - The Illusion of Mental Depth and The Improvised Mind (Paperback): Nick Chater The Mind is Flat - The Illusion of Mental Depth and The Improvised Mind (Paperback)
Nick Chater 1
R209 R143 Discovery Miles 1 430 Save R66 (32%) Shipped within 7 - 12 working days

A radical reinterpretation of how your mind works - and why it could change your life 'An astonishing achievement. Nick Chater has blown my mind' Tim Harford 'A total assault on all lingering psychiatric and psychoanalytic notions of mental depths ... Light the touchpaper and stand well back' New Scientist We all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the murky depths of our minds, and, if only we could work out how to access this mysterious world, we could truly understand ourselves. For more than a century, psychologists and psychiatrists have struggled to discover what lies below our mental surface. In The Mind Is Flat, pre-eminent behavioural scientist Nick Chater reveals that this entire enterprise is utterly misguided. Drawing on startling new research in neuroscience, behavioural psychology and perception, he shows that we have no hidden depths to plumb, and unconscious thought is a myth. Instead, we generate our ideas, motives and thoughts in the moment. This revelation explains many of the quirks of human behaviour - for example why our supposedly firm political beliefs, personal preferences and even our romantic attractions are routinely proven to be inconsistent and changeable. As the reader discovers, through mind-bending visual examples and counterintuitive experiments, we are all characters of our own creation, constantly improvising our behaviour based on our past experiences. And, as Chater shows us, recognising this can be liberating.

The Power of Habit - Why We Do What We Do, and How to Change (Paperback): Charles Duhigg The Power of Habit - Why We Do What We Do, and How to Change (Paperback)
Charles Duhigg 2
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

Why do we do develop habits? And how can we change them? We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success - or even life and death. The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.

Handbook of Entrepreneurial Cognition (Paperback): J. Robert Mitchell, Ronald K Mitchell, Brandon Randolph-Seng Handbook of Entrepreneurial Cognition (Paperback)
J. Robert Mitchell, Ronald K Mitchell, Brandon Randolph-Seng
R898 Discovery Miles 8 980 Shipped within 7 - 12 working days

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers with some of the most up-to-date approaches to entrepreneurial cognition research and is designed to be an invaluable and timesaving companion for entrepreneurial cognition researchers. With insights from leading entrepreneurial cognition researchers the Handbook offers a comprehensive literature review of the field. Readers seeking to better understand and participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be especially helpful in their research. Established scholars who are new to the research area will also be interested in this book. University libraries with research-focused business schools will also benefit from this Handbook.

Moonwalking with Einstein - The Art and Science of Remembering Everything (Paperback): Joshua Foer Moonwalking with Einstein - The Art and Science of Remembering Everything (Paperback)
Joshua Foer 2
R270 R160 Discovery Miles 1 600 Save R110 (41%) Shipped within 7 - 12 working days

Joshua Foer's Moonwalking with Einstein is an astonishing journey through the mind, and secrets of how our memory really works. Can anyone get a perfect memory? Joshua Foer used to be like most of us, forgetting phone numbers and mislaying keys. Then he learnt the art of memory training, discovering the mnemonic ancient 'memory palace' technique first practiced by Simonides of Ceos over 2,500 years ago. And only year later, Foer found himself in the finals of the US Memory Championships, alongside 'mental athletes' who could memorise the precise order of ten shuffled decks of cards in under an hour. From the man who can recall nine thousand books to another who constantly forgets who he is, from the ancient world to the cutting edge of neuroscience, Joshua Foer discovers a truth we often forget: that memory is the key to everything we are. 'Passionate and deeply engrossing ... The more we challenge ourselves, the greater our capacity. It's a fact that every teacher, parent and student would do well to learn. The lesson is unforgettable' Washington Post 'Captivating ... Engaging ... Mr. Foer writes in these pages with fresh enthusiasm. His narrative is smart and funny' Michiko Kakutani, New York Times 'Delightful...empathetic, thought-provoking and...memorable' Elizabeth Pisani, Prospect 'An endearingly geeky world ... witty and revelatory' Oliver Burkeman, Guardian 'A charming book ... interwoven with informed exposition about the psychological science of memory' Professor Larry R Squire, Nature 'Great fun and hugely readable' Mark Turner, Independent Joshua Foer studied evolutionary biology at Yale University and is now a freelance science journalist, writing for National Geographic and The New York Times among others. Researching an article on the US Memory Championships, Foer became intrigued by the potential of his own memory. After just one year of training, he won the following year's Championship.

Your Brain, Explained - What Neuroscience Reveals about Our Brain and its Quirks (Paperback): Marc Dingman Your Brain, Explained - What Neuroscience Reveals about Our Brain and its Quirks (Paperback)
Marc Dingman 1
R347 R282 Discovery Miles 2 820 Save R65 (19%) Shipped within 7 - 11 working days

Modern neuroscience methods like neuroimaging, allow us to visualize the inner-workings of the brain in almost real-time. These exciting technologies bring us closer to making sense of why we do the things we do. Drawing on the author's popular YouTube channel, 2-minute Neuroscience, Your Brain Explained helps readers understand the inner-workings of the human brain through the neuroscience behind common human experiences such as fear, pleasure, sadness, memory, sleep, language-development and more. These experiences are further illuminated by a discussion, in layman's terms, of the area of the brain involved, and what happens when things "go wrong" (depression, insomnia, dementia, addiction, etc.). Evidence-based practical tips for reducing risk and symptoms, as well as new findings that challenge common assumptions, such as "brain games" don't actually work to reduce dementia risk," will appeal to anyone obsessed with building defenses against the most common faults of the mind. The author's own illustrations reinforce learning and deepen reader engagement.

Out of Our Minds - What We Think and How We Came to Think It (Hardcover): Felipe Fernandez-Armesto Out of Our Minds - What We Think and How We Came to Think It (Hardcover)
Felipe Fernandez-Armesto 1
R591 R455 Discovery Miles 4 550 Save R136 (23%) Shipped within 7 - 12 working days

To imagine - to see that which is not there - is the startling ability that has fuelled human development and innovation through the centuries. As a species we stand alone in our remarkable capacity to refashion the world after the pictures in our minds. Traversing the realms of science, politics, religion, culture, philosophy and history, Felipe Fernandez-Armesto reveals the thrilling and disquieting tales of our imaginative leaps - from the first Homo sapiens to the present day. Through groundbreaking insights in cognitive science, he explores how and why we have ideas in the first place, providing a tantalising glimpse into who we are and what we might yet accomplish. Fernandez-Armesto shows that bad ideas are often more influential than good ones; that the oldest recoverable thoughts include some of the best; that ideas of Western origin often issued from exchanges with the wider world; and that the pace of innovative thinking is under threat.

Ebook Folder for ZAPS 2.0 (Other digital, 2nd Revised edition): Ton De Jong Ebook Folder for ZAPS 2.0 (Other digital, 2nd Revised edition)
Ton De Jong
R555 Discovery Miles 5 550 Shipped within 7 - 12 working days
Metaphors in the Mind - Sources of Variation in Embodied Metaphor (Paperback): Jeannette Littlemore Metaphors in the Mind - Sources of Variation in Embodied Metaphor (Paperback)
Jeannette Littlemore
R537 Discovery Miles 5 370 Shipped within 7 - 12 working days

Abstract concepts are often embodied through metaphor. For example, we talk about moving through time in metaphorical terms, as if we were moving through space, allowing us to 'look back' on past events. Much of the work on embodied metaphor to date has assumed a single set of universal, shared bodily experiences that motivate our understanding of abstract concepts. This book explores sources of variation in people's experiences of embodied metaphor, including, for example, the shape and size of one's body, one's age, gender, state of mind, physical or linguistic impairments, personality, ideology, political stance, religious beliefs, and linguistic background. It focuses on the ways in which people's experiences of metaphor fluctuate over time within a single communicative event or across a lifetime. Combining theoretical argument with findings from new studies, Littlemore analyses sources of variation in embodied metaphor and provides a deeper understanding of the nature of embodied metaphor itself.

Cognitive Neuroscience - The Biology of the Mind (Paperback, Fifth International Student Edition): Michael Gazzaniga, Richard... Cognitive Neuroscience - The Biology of the Mind (Paperback, Fifth International Student Edition)
Michael Gazzaniga, Richard B. Ivry, George R. Mangun
R2,336 R1,919 Discovery Miles 19 190 Save R417 (18%) Shipped within 7 - 13 working days

Written by world-renowned researchers, including Michael Gazzaniga, Cognitive Neuroscience remains the gold standard in its field, showcasing the latest discoveries and clinical applications. In its new Fifth Edition, updated material is woven into the narrative of each chapter and featured in new Hot Science and Lessons from the Clinic sections. The presentation is also more accessible and focused as the result of Anatomical Orientation figures, Take-Home Message features, and streamlined chapter openers.

The Future of the Mind - The Scientific Quest To Understand, Enhance and Empower the Mind (Paperback): Michio Kaku The Future of the Mind - The Scientific Quest To Understand, Enhance and Empower the Mind (Paperback)
Michio Kaku 1
R273 R163 Discovery Miles 1 630 Save R110 (40%) Shipped within 7 - 12 working days

Michio Kaku, the international bestselling author of Physics of the Impossible, gives us a stunning and provocative vision of the future of the mind Recording memories, mind reading, videotaping our dreams, mind control, avatars, and telekinesis - no longer are these feats of the mind solely the province of overheated science fiction. As Michio Kaku reveals, with the latest advances in brain science and recent astonishing breakthroughs in technology, they already exist. In The Future of the Mind, the New York Times-bestselling author takes us on a stunning, provocative and exhilarating tour of the top laboratories around the world to meet the scientists who are already revolutionising the way we think about the brain - and ourselves. 'Summons up the sheer wonder of science' - Daily Telegraph 'Compelling ... Kaku thinks with great breadth, and the vistas he presents us are worth the trip' - New York Times Book Review Michio Kaku is a professor of physics at the City University of New York, cofounder of string field theory, and the author of several widely acclaimed science books, including Hyperspace, Beyond Einstein, Physics of the Impossible, and Physics of the Future.

Creative Thinker's Exercise book (Paperback): Dorte Nielsen, Katrine Granholm Creative Thinker's Exercise book (Paperback)
Dorte Nielsen, Katrine Granholm
R397 R312 Discovery Miles 3 120 Save R85 (21%) Shipped within 7 - 12 working days
Consciousness: A Ladybird Expert Book (Hardcover): Hannah Critchlow Consciousness: A Ladybird Expert Book (Hardcover)
Hannah Critchlow 1
R183 R123 Discovery Miles 1 230 Save R60 (33%) Shipped within 7 - 12 working days

** AN IDEAL STOCKING FILLER FOR ANY SCIENCE LOVER. ** Part of the ALL-NEW LADYBIRD EXPERT SERIES. ____________ Are other animals, or even plants, conscious? Can we create conscious robots? Are we able to assume the consciousness of someone else? We all experience the world differently. REALITY is shaped by our individual memories. So we respond to THE WORLD in our own ways. Our UNIQUE EXPERIENCE underpins what it means to be CONSCIOUS. This raises so many questions such as where does consciousness live? And what is it for? Discover the answers and more inside Hannah Critchlow's Ladybird Expert - Consciousness, the thrilling and accessible account that explains what it means to be conscious - from what defines it, to questioning the existence of free will.

The Demon in the Machine - How Hidden Webs of Information Are Finally Solving the Mystery of Life (Hardcover): Paul Davies The Demon in the Machine - How Hidden Webs of Information Are Finally Solving the Mystery of Life (Hardcover)
Paul Davies 1
R430 R332 Discovery Miles 3 320 Save R98 (23%) Shipped within 4 - 8 working days

'A gripping new drama in science ... if you want to understand how the concept of life is changing, read this' Professor Andrew Briggs, University of Oxford When Darwin set out to explain the origin of species, he made no attempt to answer the deeper question: what is life? For generations, scientists have struggled to make sense of this fundamental question. Life really does look like magic: even a humble bacterium accomplishes things so dazzling that no human engineer can match it. And yet, huge advances in molecular biology over the past few decades have served only to deepen the mystery. So can life be explained by known physics and chemistry, or do we need something fundamentally new? In this penetrating and wide-ranging new analysis, world-renowned physicist and science communicator Paul Davies searches for answers in a field so new and fast-moving that it lacks a name, a domain where computing, chemistry, quantum physics and nanotechnology intersect. At the heart of these diverse fields, Davies explains, is the concept of information: a quantity with the power to unify biology with physics, transform technology and medicine, and even to illuminate the age-old question of whether we are alone in the universe. From life's murky origins to the microscopic engines that run the cells of our bodies, The Demon in the Machine is a breath-taking journey across the landscape of physics, biology, logic and computing. Weaving together cancer and consciousness, two-headed worms and bird navigation, Davies reveals how biological organisms garner and process information to conjure order out of chaos, opening a window on the secret of life itself.

Cognition and Intractability - A Guide to Classical and Parameterized Complexity Analysis (Paperback): Iris van Rooij, Mark... Cognition and Intractability - A Guide to Classical and Parameterized Complexity Analysis (Paperback)
Iris van Rooij, Mark Blokpoel, Johan Kwisthout, Todd Wareham
R661 Discovery Miles 6 610 Shipped within 7 - 12 working days

Intractability is a growing concern across the cognitive sciences: while many models of cognition can describe and predict human behavior in the lab, it remains unclear how these models can scale to situations of real-world complexity. Cognition and Intractability is the first book to provide an accessible introduction to computational complexity analysis and its application to questions of intractability in cognitive science. Covering both classical and parameterized complexity analysis, it introduces the mathematical concepts and proof techniques that can be used to test one's intuition of (in)tractability. It also describes how these tools can be applied to cognitive modeling to deal with intractability, and its ramifications, in a systematic way. Aimed at students and researchers in philosophy, cognitive neuroscience, psychology, artificial intelligence, and linguistics who want to build a firm understanding of intractability and its implications in their modeling work, it is an ideal resource for teaching or self-study.

The Seven Deadly Sins of Psychology - A Manifesto for Reforming the Culture of Scientific Practice (Paperback): Chris Chambers The Seven Deadly Sins of Psychology - A Manifesto for Reforming the Culture of Scientific Practice (Paperback)
Chris Chambers
R403 R286 Discovery Miles 2 860 Save R117 (29%) Shipped within 7 - 12 working days

Why psychology is in peril as a scientific discipline "and how to save it Psychological science has made extraordinary discoveries about the human mind, but can we trust everything its practitioners are telling us? In recent years, it has become increasingly apparent that a lot of research in psychology is based on weak evidence, questionable practices, and sometimes even fraud. The Seven Deadly Sins of Psychology diagnoses the ills besetting the discipline today and proposes sensible, practical solutions to ensure that it remains a legitimate and reliable science in the years ahead. In this unflinchingly candid manifesto, Chris Chambers shows how practitioners are vulnerable to powerful biases that undercut the scientific method, how they routinely torture data until it produces outcomes that can be published in prestigious journals, and how studies are much less reliable than advertised. Left unchecked, these and other problems threaten the very future of psychology as a science "but help is here.

Cognitive Science - An Introduction to the Science of the Mind (Paperback, 2nd Revised edition): Jose Luis Bermudez Cognitive Science - An Introduction to the Science of the Mind (Paperback, 2nd Revised edition)
Jose Luis Bermudez
R1,227 R1,057 Discovery Miles 10 570 Save R170 (14%) Shipped within 7 - 12 working days

Cognitive Science combines the interdisciplinary streams of cognitive science into a unified narrative in an all-encompassing introduction to the field. This text presents cognitive science as a discipline in its own right, and teaches students to apply the techniques and theories of the cognitive scientist's 'toolkit' - the vast range of methods and tools that cognitive scientists use to study the mind. Thematically organized, rather than by separate disciplines, Cognitive Science underscores the problems and solutions of cognitive science, rather than those of the subjects that contribute to it - psychology, neuroscience, linguistics, etc. The generous use of examples, illustrations, and applications demonstrates how theory is applied to unlock the mysteries of the human mind. Drawing upon cutting-edge research, the text has been updated and enhanced to incorporate new studies and key experiments since the first edition. A new chapter on consciousness has also been added.

The Enigma of Reason - A New Theory of Human Understanding (Paperback): Dan Sperber, Hugo Mercier The Enigma of Reason - A New Theory of Human Understanding (Paperback)
Dan Sperber, Hugo Mercier 1
R237 R164 Discovery Miles 1 640 Save R73 (31%) Shipped within 7 - 12 working days

If reason is what makes us human, then why do we humans often behave so irrationally? Taking us from desert ants to Aristotle, cognitive psychologists Hugo Mercier and Dan Sperber explore how our 'flawed superpower' of reason works, how it doesn't, and how it evolved to help us develop as social beings. 'Original and provocative ... likely to have a big impact on our understanding of ourselves' Steven Pinker 'Brilliant, elegant and compelling ... turns reason's weaknesses into strengths, arguing that its supposed flaws are actually design features that work remarkably well ... A timely and necessary book' Julian Baggini, Financial Times 'Hugo Mercier and Dan Sperber have solved one of the most important and longstanding puzzles in psychology' Jonathan Haidt 'Reason is more likely to confirm things that we want to be true, or which we already believe. So why does it exist? This book provides the answer' Alex Dean, Prospect

Artificial You - AI and the Future of Your Mind (Hardcover): Susan Schneider Artificial You - AI and the Future of Your Mind (Hardcover)
Susan Schneider
R467 R367 Discovery Miles 3 670 Save R100 (21%) Shipped within 7 - 11 working days

A sober-minded philosophical exploration of what AI can and cannot achieve Humans may not be Earth (TM)s most intelligent species for much longer: the world chess, Go, and Jeopardy! champions are now all AIs. Given the rapid pace of progress in AI, many predict that AI could advance to human-level intelligence within the next several decades. From there, it could quickly outpace human intelligence. What do these developments mean for the future of the mind? In Artificial You, Susan Schneider urges that it is inevitable that AI will take intelligence in new directions, but it is up to us to carve out a sensible path forward. As AI technology turns inward, reshaping the brain, as well as outward, potentially creating machine minds, it is crucial to beware. Homo sapiens, as mind designers, will be playing with "tools" they do not understand how to use: the self, the mind, and consciousness. Schneider argues that an insufficient grasp of the nature of self, consciousness, and mind could undermine the use of AI and brain enhancement technology, bringing about the demise or suffering of conscious beings. To flourish, we must grasp the philosophical issues lying beneath the algorithms. At the heart of her exploration is a sober-minded discussion of what AI can truly achieve: Can robots really be conscious? Can we merge with AI, as tech leaders like Elon Musk and Ray Kurzweil, suggest? Is the mind just a program? Examining these thorny issues, Schneider proposes ways we can test for machine consciousness, questions whether consciousness is an unavoidable byproduct of sophisticated intelligence, and considers the overall dangers of creating machine minds.

Metaphors in the Mind - Sources of Variation in Embodied Metaphor (Hardcover): Jeannette Littlemore Metaphors in the Mind - Sources of Variation in Embodied Metaphor (Hardcover)
Jeannette Littlemore
R1,674 R1,570 Discovery Miles 15 700 Save R104 (6%) Shipped within 7 - 12 working days

Abstract concepts are often embodied through metaphor. For example, we talk about moving through time in metaphorical terms, as if we were moving through space, allowing us to 'look back' on past events. Much of the work on embodied metaphor to date has assumed a single set of universal, shared bodily experiences that motivate our understanding of abstract concepts. This book explores sources of variation in people's experiences of embodied metaphor, including, for example, the shape and size of one's body, one's age, gender, state of mind, physical or linguistic impairments, personality, ideology, political stance, religious beliefs, and linguistic background. It focuses on the ways in which people's experiences of metaphor fluctuate over time within a single communicative event or across a lifetime. Combining theoretical argument with findings from new studies, Littlemore analyses sources of variation in embodied metaphor and provides a deeper understanding of the nature of embodied metaphor itself.

Homo Sovieticus - Brain Waves, Mind Control, and Telepathic Destiny (Paperback): Wladimir Velminski Homo Sovieticus - Brain Waves, Mind Control, and Telepathic Destiny (Paperback)
Wladimir Velminski; Translated by Erik Butler
R396 R267 Discovery Miles 2 670 Save R129 (33%) Shipped within 7 - 12 working days

Wladimir Velminski is a Researcher in the Department of Slavic Studies at the University of Zurich, a Research Fellow at the International Research Institute for Cultural Technologies and Media Philosophy of Bauhaus University, and an Associated Member at the Hermann von Helmholtz Centre for Cultural Technology of Humboldt University of Berlin. In October 1989, as the Cold War was ending and the Berlin Wall about to crumble, television viewers in the Soviet Union tuned in to the first of a series of unusual broadcasts. "Relax, let your thoughts wander free..." intoned the host, the physician and clinical psychotherapist Anatoly Mikhailovich Kashpirovsky. Moscow's Channel One was attempting mass hypnosis over television, a therapeutic session aimed at reassuring citizens panicked over the ongoing political upheaval-and aimed at taking control of their responses to it. Incredibly enough, this last-ditch effort to rally the citizenry was the culmination of decades of official telepathic research, cybernetic simulations, and coded messages undertaken to reinforce ideological conformity. In Homo Sovieticus, the art and media scholar Wladimir Velminski explores these scientific and pseudoscientific efforts at mind control. In a fascinating series of anecdotes, Velminski describes such phenomena as the conflation of mental energy and electromagnetism; the investigation of aura fields through the "Aurathron"; a laboratory that practiced mind control methods on dogs; and attempts to calibrate the thought processes of laborers. "Scientific" diagrams from the period accompany the text. In all of the experimental methods for implanting thoughts into a brain, Velminski finds political and metaphorical contaminations. These apparently technological experiments in telepathy and telekinesis were deployed for purely political purposes.

The Genius Checklist - Nine Paradoxical Tips on How You Can Become a Creative Genius (Hardcover): Dean Keith Simonton The Genius Checklist - Nine Paradoxical Tips on How You Can Become a Creative Genius (Hardcover)
Dean Keith Simonton
R571 R400 Discovery Miles 4 000 Save R171 (30%) Shipped within 7 - 12 working days

What it takes to be a genius: nine essential and contradictory ingredients. What does it take to be a genius? A high score on an IQ test? Brilliant physicist Richard Feynman's IQ was too low for membership in Mensa. Suffering from varying degrees of mental illness? Creativity is often considered a marker of mental health. Be a child prodigy like Mozart, or a later bloomer like Beethoven? Die tragically young, like Keats, or live to a ripe old age like Goethe? In The Genius Checklist, Dean Keith Simonton examines the key factors in creative genius and finds that they are more than a little contradictory. Simonton, who has studied creativity and genius for more than four decades, draws on both scientific research and stories from the lives of famous creative geniuses that range from Isaac Newton to Vincent van Gogh to Virginia Woolf. He explains the origin of IQ tests and the art of estimating the IQ of long-dead historical figures (John Stuart Mill: 200; Charles Darwin: 160). He compares IQ scores with achieved eminence as measures of genius, and he draws a distinction between artistic and scientific genius. He rules out birth order as a determining factor (in the James family alone, three geniuses at three different birth-order positions: William James, firs-tborn; Henry James, second born; Alice James, born fifth and last); considers Malcolm Gladwell's 10,000 hour rule; and describes how the "lone" genius gets enmeshed in social networks. Genius, Simonton explains, operates in ways so subtle that they seem contradictory. Genius is born and made, the domain of child prodigies and their elders. Simonton's checklist gives us a new, integrative way to understand geniuses-and perhaps even to nurture your own genius!

Behavioural Neuroscience (Paperback): Sean Commins Behavioural Neuroscience (Paperback)
Sean Commins
R799 R662 Discovery Miles 6 620 Save R137 (17%) Shipped within 7 - 12 working days

Brain and behaviour are intrinsically linked. Animals demonstrate a huge and complex repertoire of behaviours, so how can specific behaviours be mapped onto the complicated neural circuits of the brain? Highlighting the extraordinary advances that have been made in the field of behavioural neuroscience over recent decades, this book examines how behaviours can be understood in terms of their neural mechanisms. Each chapter outlines the components of a particular behaviour, discussing laboratory techniques, the key brain structures involved, and the underpinning cellular and molecular mechanisms. Commins covers a range of topics including learning in a simple invertebrate, fear conditioning, taste aversion, sound localization, and echolocation in bats, as well as more complex behaviours, such as language development, spatial navigation and circadian rhythms. Demonstrating key processes through clear, step-by-step explanations and numerous illustrations, this will be valuable reading for students of zoology, animal behaviour, psychology, and neuroscience.

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