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Books > Reference & Interdisciplinary > Communication studies

Across Boundaries - A Life In The Media At A Time Of Change (Paperback): Ton Vosloo Across Boundaries - A Life In The Media At A Time Of Change (Paperback)
Ton Vosloo
R275 R189 Discovery Miles 1 890 Save R86 (31%) In stock

Ton Vosloo’s remarkable career in the media spanned nearly 60 years in South Africa’s history. During this turbulent time, South Africa went through the transition from Afrikaner Nationalist rule to an ANC government. At the helm of the leading press group founded in 1913 to support nascent Afrikaner nationalism, Vosloo’s story is not just one of newspapers and politics but also one of singular business and commercial success as the Naspers Group evolved from a print group to an electronic company with significant investments across the world.

In 1983 Vosloo was appointed managing director of Naspers and set about vigorously transforming the group. On the ideological front, it was a fight to the death with the old Transvaal’s predominantly right-wing Perskor Group for the soul of the Afrikaner. On the commercial front, Vosloo established the pay television network M-Net. In 1992, Vosloo became chairman of Naspers with Koos Bekker succeeding him as CEO. The story of Naspers’ successes in investing in Chinese internet company Tencent and in establishing a footprint in 130 countries is a continuing one, but one begun under Vosloo’s stewardship.

In Across Boundaries, Vosloo gives his account of these momentous times with wry humour and a journalist’s deft pen.

ALSO AVAILABLE IN AFRIKAANS AS OOR GRENSE

Melusi's Everyday Zulu - There Is Umzulu In All Of Us (Paperback): Melusi Tshabalala Melusi's Everyday Zulu - There Is Umzulu In All Of Us (Paperback)
Melusi Tshabalala
R210 R175 Discovery Miles 1 750 Save R35 (17%) In stock

Duduza. Bopha. Imbiza. Phapha. Asixoliseni. Amapopeye . . . What is the power of a single word?

Six days a week, advertising creative Melusi Tshabalala posts a Zulu word on his Everyday Zulu Facebook page and tells a story about it. His off-beat sense of humour, razor-sharp social observations and frank political commentary not only teaches his followers isiZulu but also offer insight into the world Melusi inhabits as a 21st century Zulu man.

Over the past few months he has built up a big and a loyal following that include radio host Jenny Crwys-Williams and Afrikaans author Marita van der Vyfer. He pokes fun at our differences and makes us laugh at ourselves and each other.

Melusi asks critical questions of everyone, from Aunty Helen, Dudu-Zille to Silili (Cyril Ramaphosa) and even Woolworths (why are their aircons always set on ‘jou moer’?). His fans love him for his honesty and commitment to pointing out subtle and overt forms of prejudice and racism.

Melusi’s Everyday Zulu holds up a mirror that shows South African society in all its flaws and its sheer humanity. Most importantly, he shows the power of words and that there’s umzulu in all of us!

Connect: Writing For Online Audiences (Paperback, 1st Edition): Maritha Pritchard, Karabo Sitto Connect: Writing For Online Audiences (Paperback, 1st Edition)
Maritha Pritchard, Karabo Sitto
R320 R281 Discovery Miles 2 810 Save R39 (12%) In stock

Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.

Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.

The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.

Oor Grense - 'n Lewe in die Media in 'n Tyd van Verandering (Afrikaans, Paperback): Ton Vosloo Oor Grense - 'n Lewe in die Media in 'n Tyd van Verandering (Afrikaans, Paperback)
Ton Vosloo
R275 R189 Discovery Miles 1 890 Save R86 (31%) In stock

Ton Vosloo is een van die mees gerekende koerant- en sakemanne in Suid-Afrika. Gedurende sy loopbaan van sowat sestig jaar het Suid-Afrika op politieke front ’n drastiese ommekeer ondergaan: die Nasionale Party het plek gemaak vir ’n ANC-regering, wat gelei het tot transformasie op sosiale, ekonomiese en sakefront.

In 1983 is Vosloo as die besturende direkteur van Naspers aangestel en het hy hom dit ten doel gestel om dié groep – wat in 1913 as mondstuk van die Nasionale Party gestig is – te vernuwe. Vosloo het die maatskappy deur diep, onstuimige waters gestuur: op ideologiese vlak was dit ’n geveg tot die dood toe met die regse Perskor-groep om die steun van Afrikaners te wen.

Naspers moes ook op kommersiële vlak moderniseer. Dit het uiteindelik gelei het tot die stigting van M-Net, Suid-Afrika se eerste betaaltelevisiekanaal. In 1992 is Vosloo as voorsitter van Naspers aangestel en het Koos Bekker die pos as besturende direkteur aanvaar. Onder Bekker se leiding het Naspers belę in die Chinese internetmaatskappy Tencent, en vinnig ontwikkel tot ’n groep wat vandag finansiële belange regoor die węreld het. Dít sou nie moontlik gewees het sonder die fondasie wat Vosloo in die vroeë tagtigs vir sodanige vernuwing gelę het nie.

Oor Grense is Ton Vosloo se memoir oor sy lewe in die koerantwęreld in ’n tyd toe Naspers nog baklei het om die posisie as markleier, ’n tyd toe die koerante binne sy stal baie na aan die politici van die dag gestaan het. Met sy eiesoortige humorsin en styl as gesoute joernalis vertel Ton Vosloo die storie van Naspers en van sy uiteenlopende ervarings as koerantman en sakeleier.

Ook beskikbaar in Engels as Across Boundaries

Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint))
Pieter J. Fourie
R646 R542 Discovery Miles 5 420 Save R104 (16%) In stock

In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

Media ethics in South African context - An introduction and overview (Paperback, 2nd ed): Lucas M. Oosthuizen Media ethics in South African context - An introduction and overview (Paperback, 2nd ed)
Lucas M. Oosthuizen
R428 R348 Discovery Miles 3 480 Save R80 (19%) In stock

The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.

Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint)): Pieter J.... Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint))
Pieter J. Fourie
R582 R491 Discovery Miles 4 910 Save R91 (16%) Within 4 - 8 working days

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?

This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

An Introduction To Communication Studies (Paperback): Sheila L Steinberg An Introduction To Communication Studies (Paperback)
Sheila L Steinberg 5
R528 R448 Discovery Miles 4 480 Save R80 (15%) In stock

Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.

Alone - The Search For Brett Archibald (Paperback): Brett Archibald, Clare O’Donoghue Alone - The Search For Brett Archibald (Paperback)
Brett Archibald, Clare O’Donoghue
R280 R222 Discovery Miles 2 220 Save R58 (21%) Within 4 - 10 working days

In April 2013 a global breaking-news story surfaced on social media and in the world press, and rapidly gathered momentum. A South African man had fallen overboard in the night during a storm in remote Indonesian waters, without anyone else on board realising. Eight hours later a frantic search was underway. The incident caught the world’s attention as readers were instantly transported into the terror of the moment – imagine being left alone, 100 kilometres out to sea in the middle of a storm, watching your friends sail into the distance… Had he been dealt a fraction more bad luck, Brett would have died immediately.

According to the experts, he should have died within 10 to 14 hours. But he chose not to die. Instead for 28-and-a-half hours Brett Archibald endured – the ocean, the elements, the creatures of the deep, and his own inner demons. Alone: The Search For Brett Archibald is the incredible but true story of what it takes to defy needle-in-a-haystack odds and survive what should have been certain death. Outdoor savvy, astonishing imagination, mental toughness, a refusal to give up hope and a canny rescuer with an unbelievable background ultimately saw him through.

Most of all this is a story of the power of the human spirit that defies rational explanation.

The Art Of Persuasive Communication - A Process (Paperback, 4th): Johann de Wet The Art Of Persuasive Communication - A Process (Paperback, 4th)
Johann de Wet
R343 R300 Discovery Miles 3 000 Save R43 (13%) Within 4 - 8 working days

The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

  • The arrangement of the contents has been revised to facilitate greater understanding
  • There is much new material, especially in chapters 4, 5, 7, 8
  • The role of social media is discussed and considered in chapter 7
  • Chapter 8 includes a section on image management
  • Chapter 9 is a new chapter focussing on political debates
  • A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
  • New contemporary examples related to South Africa have been included
Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R451 R386 Discovery Miles 3 860 Save R65 (14%) Within 4 - 8 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

What If There Were No Whites In South Africa? (Paperback): Ferial Haffajee What If There Were No Whites In South Africa? (Paperback)
Ferial Haffajee 10
R275 R236 Discovery Miles 2 360 Save R39 (14%) Within 4 - 8 working days

Ferial Haffajee is highly respected as one of South Africa's thought leaders and commentators. She effectively uses her media platform to raise and discuss issues pertinent to the state of the nation. In What If There Were No Whites In South Africa?, Haffajee examines our history and our present in the light of a provocative question that yields some thought-provoking analysis for the country.

From roundtable discussions with influential as well as ordinary South Africans, to research, personal thoughts and powerful anecdotes, Haffajee takes the reader through the rocky terrain of race relations in our country and grapples towards a possible way forward in terms of what it means to be South African in 2015.

Research methodology (Paperback, 5 Rev Ed): Research methodology (Paperback, 5 Rev Ed)
1
R529 R470 Discovery Miles 4 700 Save R59 (11%) In stock

Research Methodology: Business and Management Contexts is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.

An Introduction To Political Communication (Paperback, 5th New edition): Brian McNair An Introduction To Political Communication (Paperback, 5th New edition)
Brian McNair
R1,089 Discovery Miles 10 890 In stock

An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.

Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.

This fifth edition has been revised and updated to include:

  • the 2008 US presidential election, and the early years of Barack Obama s term
  • the MPs expenses scandal in Britain, and the 2010 UK election campaign
  • the growing role of bloggers and online pundits such as Guido Fawkes in the political agenda setting process
  • the emergence of social media platforms such as Twitter, YouTube and Facebook, and their destabiising impact on the management of political crises all over the world, including the Iranian pro-reform protests of July 2009 and the Israeli atack on the anti-blockade flotilla of May 2010
  • the growing power of Wikileaks and other online information sources to challenge state control of classified information
Integrated Organisational Communication  (Paperback, 2nd Edition): George Angelopulo, Rachel Barker Integrated Organisational Communication (Paperback, 2nd Edition)
George Angelopulo, Rachel Barker 1
R746 R622 Discovery Miles 6 220 Save R124 (17%) Within 4 - 8 working days

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

Media Studies: Volume 1 - Media History, Media And Society (2nd Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 1 - Media History, Media And Society (2nd Edition (Revised Reprint))
Pieter J. Fourie
R552 R467 Discovery Miles 4 670 Save R85 (15%) Within 4 - 8 working days

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

    Contents Include:
    • A history of the South African media
    • A macro history of the media in Africa
    • Theoretical approaches to mass communication and media research
    • The functions and effects of the media in society
    • Media culture/media and culture
    • The ideological power of the media
    • The media as public sphere in contemporary society
    • The impact of globalisation and communication technology on media and media communication.
Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback): Pieter J. Fourie Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback)
Pieter J. Fourie
R589 R497 Discovery Miles 4 970 Save R92 (16%) In stock

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Introduction to communication studies (Paperback, 2nd ed): S. Steinberg, George Charles Angelopulo Introduction to communication studies (Paperback, 2nd ed)
S. Steinberg, George Charles Angelopulo
R518 R440 Discovery Miles 4 400 Save R78 (15%) In stock

Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.

An Introduction to Theories of Popular Culture (Paperback, 2nd New edition): Dominic Strinati An Introduction to Theories of Popular Culture (Paperback, 2nd New edition)
Dominic Strinati
R364 Discovery Miles 3 640 In stock

This is a clear and comprehensive guide to the major theories of popular culture. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the Americanization of British popular culture, from Hollywood cinema to popular television series, and from teen magazines to the spy novel. Each chapter includes a guide to key texts for further reading and there is also a comprehensive bibliography. This new edition has been fully revised and updated.

Media and Society (Paperback, 6th edition): Jane Stadler, Michael O'Shaughnessy, Sarah Casey Media and Society (Paperback, 6th edition)
Jane Stadler, Michael O'Shaughnessy, Sarah Casey
R775 R676 Discovery Miles 6 760 Save R99 (13%) Within 4 - 9 working days

Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other.

The book analyses representations of the world found in films, television, advertisements, news and online to understand the impact of the media in the contemporary world. The sixth edition explores several themes throughout the text, including the contradictory nature of the media and the psychological concerns of the media, to provide clear explanations of complex theories and ideas.

How Do You Explain That? (Paperback): How Do You Explain That? (Paperback)
R230 R184 Discovery Miles 1 840 Save R46 (20%) In stock

We know that the moon influences the tides, but did you know that with the full moon, you always see the same side of the moon? Or that a yawn is contagious for humans and some animals? And what precisely causes birds not to bump into one another when they fly in a swarm and they swerve? These facts are part of a massive amount of knowledge about nature, physics and space that the RSG programme Hoe verklaar jy dit? has been sharing for 37 years. This book, translated from the original, bestselling Afrikaans version, contains a selection from the hundreds of questions curious listeners have been asking the experts to answer in order to make the world a little less strange, because not all knowledge is obvious. There are so many wonderful enigmas in nature and space that beg to be explained – and we won’t even mention man-made inventions! How Do You Explain That? will pique your interest in the world around you. It is a book that can be enjoyed on its own, or can lie on the coffee table, or can go camping with the family to elicit wonderful conversations around the campfire.

Media, Geopolitics And Power - A View From The Global South (Paperback): Herman Wasserman Media, Geopolitics And Power - A View From The Global South (Paperback)
Herman Wasserman
R300 R264 Discovery Miles 2 640 Save R36 (12%) In stock

The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity.

Herman Wasserman analyses the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue that the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite.

Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts and paradoxes even as he charts the diverse nature of South African entry into the global arena.

Media studies, Vol 1 - Media history, media and society (Paperback, 2nd): P.J. Fourie Media studies, Vol 1 - Media history, media and society (Paperback, 2nd)
P.J. Fourie
R873 Discovery Miles 8 730 In stock

This is the first volume in the four-part textbook series in media studies. This series has been written by key thinkers in media studies locally and from abroad. Media studies encompasses the systematic, critical and analytical study of the media in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media studies investigates who owns the media, who produces the media, media content and the users of the media.

It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy. In this volume of the edition of the textbook, Media studies, the following is covered - A history of the South African media; a macro history of the media in Africa; theoretical approaches to mass communication and media research; the functions and effects of the media in society; media culture/media and culture; the ideological power of the media; the media as public sphere in contemporary society; the impact of globalisation and communication technology on media and media communication.

Prescribed for Unisa course code COMC2059 in 2008

Representation - Cultural Representations and Signifying Practices (Paperback, 2nd Revised edition): Sean Nixon, Stuart Hall,... Representation - Cultural Representations and Signifying Practices (Paperback, 2nd Revised edition)
Sean Nixon, Stuart Hall, Jessica Evans 1
R835 R643 Discovery Miles 6 430 Save R192 (23%) In stock

Since 1997 Representation has been the go-to textbook for students learning the tools to question and critically analyze institutional and media texts and images.

This long-awaited second edition:

  • updates and refreshes the approaches to representation, signalling key developments in the field
  • addresses the emergence of new technologies, media formats, politics and theories
  • includes an entirely new chapter on celebrity culture and reality TV
  • offers new exercises, readings, images and examples for a new generation of students

This book once again provides an indispensible resource for students and teachers in cultural and media studies.

Hoe Verklaar Jy Dit? # 2 (Afrikaans, Paperback): Danny Fourie Hoe Verklaar Jy Dit? # 2 (Afrikaans, Paperback)
Danny Fourie 3
R230 R184 Discovery Miles 1 840 Save R46 (20%) In stock

Na die ongelooflike sukses van RSG se Hoe Verklaar Jy Dit? is dit niks minder as gepas om met hierdie tweede volume Suid-Afrikaners se nuuskierigheid oor die węreld verder te bevredig nie.

In Hoe Verklaar Jy Dit? 2 bring Danny Fourie weer ’n gerf van die interessantste vrae en antwoorde byeen wat deur RSG se kundige medewerkers in die gewilde radioprogram behandel is. En dit help die leser natuurlik om die węreld om ons minder vreemd te maak. Hoe verklaar jy ons honger na inligting en ons dors na kennis? Die antwoord is eenvoudig: Ons is mal daaroor om antwoorde te kry, selfs al is daar geen oënskynlike voordeel daarin nie.

Is dit werklik nodig om te weet wat ’n Jerusalem-kriek of ’n sweepspinnekop is? Waarom die son nie uitbrand nie? Hoekom ’n mens se oë traan as jy uie sny? Hoe die Richter-skaal werk? Wie en wat die Florisbadmens is? Wat links- en regshandigheid bepaal? Van al die soogdiere is ons die enigste wat lewenslank nuuskierig bly. Daarom sal Hoe Verklaar Jy Dit? 2 jou nog meer fassineer.

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