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Duduza. Bopha. Imbiza. Phapha. Asixoliseni. Amapopeye . . . What is the power of a single word?
Six days a week, advertising creative Melusi Tshabalala posts a Zulu word on his Everyday Zulu Facebook page and tells a story about it. His off-beat sense of humour, razor-sharp social observations and frank political commentary not only teaches his followers isiZulu but also offer insight into the world Melusi inhabits as a 21st century Zulu man.
Over the past few months he has built up a big and a loyal following that include radio host Jenny Crwys-Williams and Afrikaans author Marita van der Vyfer. He pokes fun at our differences and makes us laugh at ourselves and each other.
Melusi asks critical questions of everyone, from Aunty Helen, Dudu-Zille to Silili (Cyril Ramaphosa) and even Woolworths (why are their aircons always set on ‘jou moer’?). His fans love him for his honesty and commitment to pointing out subtle and overt forms of prejudice and racism.
Melusi’s Everyday Zulu holds up a mirror that shows South African society in all its flaws and its sheer humanity. Most importantly, he shows the power of words and that there’s umzulu in all of us!
Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
Ton Vosloo’s remarkable career in the media spanned nearly 60 years in South Africa’s history. During this turbulent time, South Africa went through the transition from Afrikaner Nationalist rule to an ANC government. At the helm of the leading press group founded in 1913 to support nascent Afrikaner nationalism, Vosloo’s story is not just one of newspapers and politics but also one of singular business and commercial success as the Naspers Group evolved from a print group to an electronic company with significant investments across the world.
In 1983 Vosloo was appointed managing director of Naspers and set about vigorously transforming the group. On the ideological front, it was a fight to the death with the old Transvaal’s predominantly right-wing Perskor Group for the soul of the Afrikaner. On the commercial front, Vosloo established the pay television network M-Net. In 1992, Vosloo became chairman of Naspers with Koos Bekker succeeding him as CEO. The story of Naspers’ successes in investing in Chinese internet company Tencent and in establishing a footprint in 130 countries is a continuing one, but one begun under Vosloo’s stewardship.
In Across Boundaries, Vosloo gives his account of these momentous times with wry humour and a journalist’s deft pen.
ALSO AVAILABLE IN AFRIKAANS AS OOR GRENSE
When was the last time you listened to someone, or someone really listened to you?
This life-changing book will transform your conversations forever
As a society, we’ve forgotten how to listen. Modern life is noisy and frenetic, and technology provides constant distraction. So we tune things out or listen selectively – even to those we love most. We’ve become scared of other people’s points of view, and of silence.
Now more than ever, we need to listen to those around us. New York Times contributor Kate Murphy draws on countless conversations she has had with everyone from priests to CIA interrogators, focus group moderators to bartenders, her great-great aunt to her friend's toddler, to show how only by listening well can we truly connect with others.
Listening is about curiosity and patience – about asking the right questions in the right way. Improvisational comedians and con men are much better at it than most of us. And the cleverest people can be the worst at it. Listening has the potential to transform our relationships and our working lives, improve our self-knowledge, and increase our creativity and happiness. While it may take some effort, it's a skill that can be learnt and perfected.
When all we crave is to understand and be understood, You're Not Listening shows us how.
In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.
For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.
Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.
The ability to communicate well is a key marker of success in any environment, particularly in the world of business. The second edition of Communication: A hands-on approach focuses on different forms of communication, emphasising writing as a communication tool, particularly within the business environment. The evolution of technology and its use in the business environment has been taken into account and a new chapter on digital media has been included to show how blogs, Twitter and other social media can be used effectively.
In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.
Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?
This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.
The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.
This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.
In April 2013 a global breaking-news story surfaced on social media and in the world press, and rapidly gathered momentum. A South African man had fallen overboard in the night during a storm in remote Indonesian waters, without anyone else on board realising. Eight hours later a frantic search was underway. The incident caught the world’s attention as readers were instantly transported into the terror of the moment – imagine being left alone, 100 kilometres out to sea in the middle of a storm, watching your friends sail into the distance… Had he been dealt a fraction more bad luck, Brett would have died immediately.
According to the experts, he should have died within 10 to 14 hours. But he chose not to die. Instead for 28-and-a-half hours Brett Archibald endured – the ocean, the elements, the creatures of the deep, and his own inner demons. Alone: The Search For Brett Archibald is the incredible but true story of what it takes to defy needle-in-a-haystack odds and survive what should have been certain death. Outdoor savvy, astonishing imagination, mental toughness, a refusal to give up hope and a canny rescuer with an unbelievable background ultimately saw him through.
Most of all this is a story of the power of the human spirit that defies rational explanation.
This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.
Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.
The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.
The Fourth edition differs from the previous one in the following ways:
Social science researchers in the global South, and in South Africa particularly, utilise research methods in innovative ways in order to respond to contexts characterised by diversity, racial and political tensions, socioeconomic disparities and gender inequalities. These methods often remain undocumented – a gap that this book starts to address.
Written by experts from various methodological fields, Transforming Research Methods in the Social Sciences is a comprehensive collation of original essays and cutting-edge research that demonstrates the variety of novel techniques and research methods available to researchers responding to these context-bound issues. It is particularly relevant for study and research in the fields of applied psychology, sociology, ethnography, biography and anthropology. In addition to their unique combination of conceptual and application issues, the chapters also include discussions on ethical considerations relevant to the method in similar global South contexts.
Transforming Research Methods in the Social Sciences has much to offer to researchers, professionals and others involved in social science research both locally and internationally.
At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK's withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin's Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages. This sixth edition of McNair's classic text has been comprehensively revised and updated to include: the 2016 US presidential election and Donald Trump's rise to power; the UK's EU referendum of 2016, the Scottish independence referendum of 2014 and the 'snap' UK general election of June 2017; the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine; Islamic State's global jihad, and the use of social media as an instrument of terror; the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.
There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.
Navigating Information Literacy captures a range of skills and topics essential for students who intend positioning themselves in academic or workplace environments that are globally connected and competitive.
The clear, well-structured and informative text leads the reader through all aspects of information literacy and provides practical advice and relevant examples from a variety of international contexts.
Ferial Haffajee is highly respected as one of South Africa's thought leaders and commentators. She effectively uses her media platform to raise and discuss issues pertinent to the state of the nation. In What If There Were No Whites In South Africa?, Haffajee examines our history and our present in the light of a provocative question that yields some thought-provoking analysis for the country.
From roundtable discussions with influential as well as ordinary South Africans, to research, personal thoughts and powerful anecdotes, Haffajee takes the reader through the rocky terrain of race relations in our country and grapples towards a possible way forward in terms of what it means to be South African in 2015.
Research matters is an introductory research title aimed at undergraduate students. In an accessible and comprehensive manner, it explains research in its entirety to the novice researcher. The book aims at equipping the inexperienced researcher with the necessary skills and confidence to tackle the research process. The chapters provide a theoretical underpinning and an overview of the three most common research paradigms and how these paradigms impact on the way in which researchers conduct their research. Qualitative and quantitative methods are covered in detail as are the practicalities of referencing, proposal and report writing, and determining the limitations of research. The important topic of ethics in research is also included.
Research Methodology: Business and Management Contexts is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.
This guide to effective academic research covers all facets of the research process, from finding and defining a suitable topic, performing literature surveys, and conducting research to analyzing and disseminating the results. The subject is placed in the context of South Africa, where the university systems, funding bodies, and the country's research needs are different than those of Europeans and North Americans. The methodologies discussed include traditional modes of inquiry, research technology such as the Internet, and the role of oral tradition in the social sciences. Discussion questions and exercises are provided at the end of each section.
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
Since 1997 Representation has been the go-to textbook for students learning the tools to question and critically analyze institutional and media texts and images.
This long-awaited second edition:
This book once again provides an indispensible resource for students and teachers in cultural and media studies.
Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.
Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.
The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.
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