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Jackie Phamotse digs deep into the climate of law and policy in the social media landscape.
After a David and Goliath social media legal battle that saw many take note tweeting about her, the result is a brace, thought-provoking and remarkably detailed social media guide and personal narrative. A first-hand approach on beating public humiliation and cyber victimization, Phamotse combines personal anecdotes, hard data and compelling research to cut through an unjust system governed by the rich and famous. The author directly addresses the question of power and obsession related to social media influencers.
Written with equal doses of humor, compassion and wisdom, I Tweet What I Like is an inspiring call to action, celebrating diversity and human potential. I Tweet What I Like will inspire you!
“Rebels And Rage is a critically important contribution to public discussion about #FeesMustFall”–Eusebius McKaiser
Adam Habib, the most prominent and outspoken university official through the recent student protests, takes a characteristically frank view of the past three years on South Africa’s campuses in this new book. Habib charts the progress of the student protests that erupted on Wits University campus in late 2015 and raged for the better part of three years, drawing on his own intimate involvement and negotiation with the students, and also records university management and government responses to the events. He critically examines the student movement and individual student leaders who emerged under the banners #feesmustfall and #Rhodesmustfall, and debates how to achieve truly progressive social change in South Africa, on our campuses and off.
This book is both an attempt at a historical account and a thoughtful reflection on the issues the protests kicked up, from the perspective not only of a high-ranking member of university management, but also Habib as political scientist with a background as an activist during the struggle against apartheid. Habib moves between reflecting on the events of the last three years on university campuses, and reimagining the future of South African higher education.
A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
Kasi is the South African term for the township – a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector.
KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies.
KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world.
An essential guide for those dealing with the Cape Water Crisis and for general water saving in South and southern Africa, a notoriously water-scarce region.
Three provinces in South Africa have been declared national disaster zones because of drought. The way we think about water needs to change, and fast. This is especially true for those of us who have running water and flush sanitation piped into our homes. For millions of South Africans, water is already a precious resource that costs toil to collect and fuel to heat. Our middle-class expectations that water will gush steaming from our dozens of indoor taps 24/7 are going to look as bizarre to future generations as the spectacle of Cleopatra bathing in asses’ milk. Our Roman-orgy relationship with water is over.
This book will hopefully help to alleviate water panic and distress. A “can-do” compendium, it’s meant to be a guide, not prescriptive – not all solutions or tips are one-size-fits-all. Think of it as an ally in your fight to save water and part of your survival kit, along with the first-aid box; Valium for water-worriers.
In 1998 the South African government was warned that the country was running out of electricity. Despite the warnings, the decision was taken not to invest in new power stations. Had the warnings been heeded, South Africa could have had a new power station up and running by 2006 and load shedding may never have happened. Instead, in 2007, as predicted, South Africa ran out of electricity.
Eight years later, the crisis has deepened and despite assurances to the contrary by government leadership, it has the potential to become the biggest post-apartheid crisis in South Africa. By 2015 load shedding cost the South African economy an estimated R2 billion per day.
Is the situation getting better or worse? Are the interventions working or is a blackout inevitable? What can be done and what do future scenarios look like?
Blackout: The Eskom Crisis provides a look at what’s happening to one of the greatest power utilities in the world, the greatest on the African continent. It deals with everything from load shedding to blackouts and unpacks the issues raging around candlelight dinners in households across South Africa today.
A book that taps into the current debate around resource rentals in South Africa, and outlines practical steps that can be taken to a different tax regime.
Land rent can provide jobs for all if we just collect it instead of taxing those who create wealth or seek merely to survive. This rent, or the locational advantage of each piece of land, is owed to the community, whose grant of security of tenure enables the owner to enjoy its man-made and natural advantages. Rent has been a phenomenon since the time of the Physiocrats and Adam Smith, but its potential has been ignored and the world has got lost in an economic jungle of its own making.
This book is based on a very simple proposal: replace most taxation with collection of land and other natural resource rentals. It shows the way to the broad uplands of prosperity for all, and explains why it is time for us to talk about rent! It taps into the current debate in the media and economic and political circles around resource rentals in South Africa, and outlines practical steps that can be taken to a different tax regime. This book is highly relevant and topical, and offers much to stimulate further debate whilst offering something positive and workable.
On 5 February 2014, world-renowned scientist Tim Noakes fired off a tweet allegedly dispensing dietary advice to a young mother into a highly volatile media space; the fallout threatened to destroy his career. This is the untold backstory.
Veteran journalist and writer Daryl Ilbury unveils, layer by layer, a combustible mix of scientific ignorance, academic jealousy, the collapse of media ethics, and the interests of a world-renowned scientist in highlighting the intricacies of human nutrition and exposing those he believes have vested interests in regulating it.
Featuring interviews with people who have worked closely with Noakes, including former Springbok coach Jake White and polar swimmer Lewis Gordon Pugh, as well as award-winning journalists and fellow scientists and academics, some of whom now consider Noakes dangerous and out of control, this book is bound to be as controversial as the man himself.
What does consumption in the global south signify, and how are its complexities communicated in media discourses? Consumption, Media and the Global South presents original research examining key themes in the ways in which consumption in the global south - by elites, the middle classes, and the poor - is discursively constructed in media texts. With the global triumph of capitalist economies and neoliberal values, consumption is increasingly viewed by populations in the global south as both a right to which they are denied access, and once accessed as evidence of an improved life. The ways in which this debate plays out on the stage of the media is an important element of the picture. This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
A sophisticated and subversive guide on how to make a difference ... one day at a time. You watch the news every night. You turn off your television set, disturbed by what you've seen and wondering what, if anything, you can do to make a difference. This is the book you need to get started. You may think that the issues which confront us are so huge, so complicated, so difficult to deal with that it's hard to believe anything we can do will have a meaningful impact but Michael Norton will prove you wrong. A lot of people doing a lot of little things could have a huge impact. This book has an idea-a-day for changing the world. Most are quite simple, can be done from home, and will not take much time. You can make a start whenever you like. Just open the book at today's date, read, enjoy, be inspired to action - and do something!
Until the 1950s, the struggle to feed, clothe, and employ the nation drove most of American political life. From slavery to the New Deal, political parties organized around economic interests and engaged in fervent debate over the best allocation of agonizingly scarce resources. But with the explosion of the nation's economy in the years after World War II, a new set of needs began to emerge-a search for meaning and self-expression on one side, and a quest for stability and a return to traditional values on the other. In The Age of Abundance, Brink Lindsey offers a bold reinterpretation of the latter half of the twentieth century. In this sweeping history of postwar America, the tumult of racial and gender politics, the rise of the counterculture, and the conservative revolution of the 1980s and 1990s are portrayed in an entirely new light. Readers will learn how and why the contemporary ideologies of left and right emerged in response to the novel challenges of mass prosperity. The political ideas that created the culture wars, however, have now grown obsolete. As the Washington Post aptly summarized Lindsey's take on the contradictions of American politics, "Republicans want to go home to the United States of the 1950s while Democrats want to work there." Struggling to replace today's stale conflicts is a new consensus that mixes the social freedom of the left with the economic freedom of the right into a potentially powerful ethos of libertarianism. The Age of Abundance reveals the secret formula of this remarkable alchemy. The book is a breathtaking reevaluation of our recent past-and will change the way we think about the future.
The field of material culture, while historically well established,
has recently enjoyed something of a renaissance. Methods once
dominated by Marxist- and commodity-oriented analyses and by the
study of objects as symbols are giving way to a more ethnographic
approach to artifacts. This orientation is the cornerstone of the
essays presented in "Material Cultures," A collection of case
studies which move from the domestic sphere to the global arena,
the volume includes examinations of the soundscape produced by home
radios, catalog shopping, the role of paper in the workplace, and
the relationship between the production and consumption of
Coca-Cola in Trinidad.
Susan Dobscha and the contributors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. This Handbook's main objective is to provide a roadmap through the complicated terrain of gender as it pertains to marketing and consumer behavior. The book also emphasizes that the study of gender is not restricted to certain theories, methods, or approaches. The unifying conclusion is that the study of gender is an important topic that has not received the attention it deserves within the marketing discipline; and attention to gender is crucial now more than ever. This book will give marketing scholars the guidance they need to incorporate the topic of gender into their research by highlighting the current conversations that are taking place in the field of marketing, and more importantly, by illuminating the gap in which more scholarship is necessary to increase our understanding of gender complexities.
The FET College Series is designed to meet the needs of students and lecturers of the National Certificate Vocational qualification. For the student: Easy-to-understand language; Real-life examples; A "Key Word" feature for important subject words; A "Dictionary" feature for difficult words; A "Think about it" feature helps develop critical, creative and independent thinking; Workplace-oriented activities; and Chapter summaries that are useful for exam revision. For the lecturer: Chapter summaries that are cross-referenced to the text; Clearly identified outcomes and assessment standards; Assessment tasks and activities are aligned to the outcomes and assessment standards; and A CD Lecturer's Guide with model answers to assessments in the Student's Book, additional assessments with model answers and general reference material on teaching outcomes-based education.
Now more than ever, we live in a society where we covet new and shiny things. Not only has consumption risen dramatically over the last 60 years, but we are damaging the environment at the same time. That is why buying quality and why Tara Button's Buy Me Once brand has such popular appeal. Tara Button has become a champion of a lifestyle called `mindful curation' - a way of living in which we carefully choose each object in our lives, making sure we have the best, most classic, most pleasing and longest lasting - kettles, desks, pots & pans, scissors, coats and dresses, instead of surrounding ourselves with throwaway stuff and appliances with built-in obsolescence. Tara advocates a life that celebrates what lasts, what is classic and what really suits a person. There are 10 steps to master mindful curation and each is explained in this book, from understanding and using techniques to freeing yourself from external manipulations. Finding your purpose and priorities and identifying your core tastes and style. Learning how to let go of the superfluous and how to make wise choices going forwards. Mindful curation is a lifestyle choice that will make you happier, healthier and more fulfilled spiritual as well as helping save the planet.
`No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversay Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is `alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
In today's world, numbers are in the ascendancy. Societies dominated by star ratings, scores, likes and lists are rapidly emerging, as data are collected on virtually every aspect of our lives. From annual university rankings, ratings agencies and fitness tracking technologies to our credit score and health status, everything and everybody is measured and evaluated. In this important new book, Steffen Mau offers a critical analysis of this increasingly pervasive phenomenon. While the original intention behind the drive to quantify may have been to build trust and transparency, Mau shows how metrics have in fact become a form of social conditioning. The ubiquitous language of ranking and scoring has changed profoundly our perception of value and status. What is more, through quantification, our capacity for competition and comparison has expanded significantly - we can now measure ourselves against others in practically every area. The rise of quantification has created and strengthened social hierarchies, transforming qualitative differences into quantitative inequalities that play a decisive role in shaping the life chances of individuals. This timely analysis of the pernicious impact of quantification will appeal to students and scholars across the social sciences, as well as anyone concerned by the cult of numbers and its impact on our lives and societies today.
Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals not only how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.
We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are turning away from all-you-can-get consumption, from the exec who's sold almost everything he owns, to the well-off family who moved to a remote mountain cabin. In Stuffocation, Wallman's solution is to focus less on possessions and more on experiences. It is a manifesto for a vital change in how you live - and it's the one book you won't be able to live without.
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on today's marketing professionals. The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as the analysis of big data, integrating digital experiences, and the continuing importance of conscious consumption. Theory is set firmly in context for students through extended cases and extensive use of international examples, including interactive advertising on Snapchat, social media marketing by Maybelline in China, and culturally-reflective advertising by IKEA and McCain. This second edition reflects the very latest research in consumer behaviour and contains substantially increased coverage of digital consumption and online consumer behaviour, including social media research, online group buying, and attitudes to online privacy. New coverage of sustainability and ethical issues in consumer behaviour, including deceptive packaging, Fairtrade, and ethically-conscious fashion at H&M, has been woven throughout the text. Central to the book is the recognition of how businesses and governments use knowledge of these theories and techniques in marketing and business decision-making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government or a charity, including OKO, BBC Global News, and Millward Brown. Each chapter also includes Consumer Insights, with topics including the concept of hygge in Denmark, repositioning Lucozade in the UK, L'Oreal's use of augmented technology, and branding in emerging markets. These features bring together the themes discussed and encourage students to engage with the material on a practical level. The authors acknowledge consumer behaviour as a research discipline. To reflect this, the Research Insights, around half of which are brand new for this edition, include links to seminal and contemporary papers and present students with the opportunity to take their learning further. The accompanying online resources provide superior ready-to-use support for both students and lecturers. These include practitioner videos, class exercises, web exercises, learning activities, suggestions for essay topics and project work, an instructor's manual, links to journal articles, and PowerPoint slides.
Originally published to coincide with a major V&A exhibition, "Brand New" takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, "Brand New" sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer.;20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.
Exercise for women is a heavily-laden social and embodied experience. While exercise promotion has become an increasingly visible part of health campaigns, obesity among women is rising, and studies indicate that women are generally less physically active than men. Women's (lack of) exercise, therefore, has become a public concern, and physiological and psychological research has attempted to develop more effective exercise programs aimed at women. Yet women have a complex relationship with embodiment and physical activity that is difficult for quantitative scientific approaches to explore. This book addresses this neglect by providing a much-needed feminist, qualitative social analysis of women and exercise. The contributors, drawn from across Europe and North America, investigate the ways women experience exercise within the context of the global fitness industry. All the authors take a specifically feminist perspective in their analysis of the fit, feminine body, exploring media images and the global branding of fitness products, the relationship between exercise and fat, the construction of physical activity within health discourse, and the lived experience of the exercising body. The collection explores the diversity of women's experiences of exercise in relation to age, ethnicity and body size. The book is essential for anyone interested in health promotion, sport and exercise or the social and cultural study of gender and embodiment.
Picture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts filled to the brim with the week's food. While many might wonder what is in each cart, Andrew Warnes implores us to consider the symbolism of the cart itself. In his inventive new book, Warnes examines how the everyday shopping cart is connected to a complex web of food production and consumption that has spread from the United States throughout the world. Today, shopping carts represent choice and autonomy for consumers, a recognizable American way of life that has become a global phenomenon. This succinct and and accessible book provides an excellent overview of consumerism and the globalization of American culture.
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behaviour decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.
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